New York, New York, United States
I’m a seasoned advertising and communications leader with over 20 years of expertise in digital and social across the US and Europe. My passion lies in building and leading high-performing, cross-disciplinary teams to deliver impactful, contemporary marketing for some of the world’s most influential brands. Throughout my career, I’ve redefined client operations across media, marketing, and communications—unlocking performance and sustainable growth. I’ve also led strategic initiatives in the public sector, including spearheading the communications campaign for the landmark 2014 democratic election—the first of its kind. I bring an entrepreneurial mindset, strategic clarity, and human-first leadership to both tactical and transformational client challenges. Currently, I’m focused on blending content creators with digital and IRL experiences—amplifying brand stories with the authenticity, creativity, and cultural currency today’s audiences expect. Most recently, I led the launch and global rollout of “C2”—Ogilvy’s scalable content solution that delivers high-quality creative at speed and efficiency. This initiative spans key global markets (NA, EMEA, Asia) and connects them with Creative Content Hubs in Cape Town, Manila, and Buenos Aires. Key Specialties: content, modern marketing, social marketing, performance marketing, media buying, talent development, rapid growth.
A 9 months sabbatical to travel the world, learn new things, improve my surf, launch an NFT collection, make (hopefully) sound investment in Real Estate and Technologies and make new friends & connections.