Brussels Metropolitan Area
I am a multi-faceted communicator with more than 25 years' experience in investor relations, public affairs, internal communications, and marketing & brand communications. I partner with your organisation to develop and deploy communications strategies that protect and enhance your reputation. To find out more please visit www.floreascommunications.com
Capacity building: • Created a new Group Communications team at Sibelco, establishing clear vision and strategy. The team's mandate covered internal communications, media relations, shareholder relations and brand & marketing communications. • Ensured a high degree of engagement, collaboration and performance in a team undergoing significant change. Shareholder communications: • Established a communication strategy to improve consistency and clarity of messaging to a broad family shareholder base. • Overhauled Sibelco’s financial disclosures to align more with those of a stock-market listed company. Change and crisis communications: • Led the communications stream of Sibelco’s largest-ever restructuring programme in 2021. • Oversaw an improvement programme for employee communications in 2020, contributing to a 30% increase in employee approval rating for ‘communication’ and ‘leadership communication’ during a period of corporate transition. Sustainability: • Developed Sibelco’s first-ever integrated sustainability report aligned with the UN Sustainable Development Goals.
Sabbatical focusing on family and independent communications consulting work.
Responsible for Umicore's communication strategy, my focus was on aligning media, internal, investor and brand communications and providing communications guidance to business units and senior management. I created the Group Communications department at Umicore in 2009. We reconfigured the team in 2015 to become an integrated department covering corporate communications (internal comms, media relations, investor relations) as well as brand & marketing communications (brand architecture and deployment, digital assets). I led the internal and external communication of Umicore's Vision 2015 and Horizon 2020 strategies with tangible improvements in employee and external stakeholder engagement. I was directly responsible for international issues management at Group level. I led the project team in 2011-12 that delivered Umicore's integrated reporting which won the IBR-IRE Award for Best Belgian Sustainability Report. Other team recognition included winning the ABAF-BVBA Prize for Best Financial Information and the Prize for the Best Multi-lingual Internal Company Magazine from ABCi.
Head of Investor Relations: responsible for all financial communications of the Umicore Group. Our team redefined Umicore's positioning in the capital markets in line with Umicore's strategic reorientation. Winner of several awards including Best Investor Relations in Europe by a small / mid-cap company 2007 & 2008 (poll of 500 analysts and fund managers by IR Magazine) and Best IRO for a European small / mid-cap company in 2008 in the same survey.