Jeddah, Makkah, Saudi Arabia
Salah is a transformation-focused automotive leader with 25+ years across UK, Saudi Arabia and the UAE. Known as driver for profit, he has built a reputation for one thing: turning disruption into measurable growth and creating shareholder’s value. From scaling Audi revenues six-fold in Saudi Arabia, to achieving championship performance with Nissan and Infiniti in Dubai, to leading at strategic implementation at Mohamed Yousuf Naghi Motors, Salah has consistently delivered results In sales, aftersales, electrification and mobility solution. What makes him stand his track record in connecting strategy to execution and turning it to tangible result. He designs systems that stick, builds future-ready teams, and ensures transformation shows up on the P&L, releasing working capital and creating value. Boards call Salah when: - Margins are shrinking and complexity is rising - Digital tools aren’t impacting KPIs - Talent pipelines are not future-ready Real change depends on practical, field-tested approaches. He brings a structured methodology: "The Profit Formula Framework" activating seven levers of profitability: people, process, digitalization, product, culture, financial leverage, and brand equity. Building on real-world leadership experience, he has carried full accountability for the P&L, Balance Sheet, and Cashflow, engaged with customers and business partners, and worked closely with boards to set direction. He has consistently delivered results even when faced with rapidly shifting market dynamics.
Driving enterprise-wide transformation across a multi-brand portfolio. • Lead strategic execution across Nissan, Hyundai, MG, Ford, Chery, and Commercial Vehicle brands—covering sales, aftersales, and operations • Oversee digital transformation initiatives focused on data-driven governance, automation, and customer journey redesign • Align cross-functional teams around measurable KPIs, operational dashboards, and agile review routines • Embed profitability-focused systems using the Profit Formula Framework • Act as key advisor to the board and CEO—ensuring strategy translates into results, not just plans
Oversaw full commercial strategy for six automotive brands. • Held financial, operational, and strategic accountability across Hyundai, Nissan, Ford, MG, Chery, and CV brands • Streamlined multi-brand sales and service operations under a unified performance framework • Initiated profitability turnaround plans and reorganized brand teams for sharper execution
Led multi-brand automotive operations across 9 business units. • Directed P&L responsibility for Nissan, Infiniti, Renault, pre-owned, and multi-brand workshops • Delivered consistent market share growth and margin improvements across aftersales and retail • Launched transformation initiatives in customer experience, digital CRM, and employee capability • Introduced execution dashboards and agile operating cadences
Turned around brand performance in under 12 months. • Took full leadership of Nissan brand during a critical restructuring period • Realigned marketing, sales, and service under a common strategy for growth and stability • Reestablished manufacturer trust and revived market presence
Led annual volumes exceeding 55,000 units and achieved manufacturer championship recognition. • Managed full P&L and strategy for three brands in a hyper-competitive market • Delivered consistent YoY growth in revenue and customer retention • Awarded “Championship” status from both Nissan and Infiniti globally
Established Audi as a top-tier premium brand in the Kingdom. • Increased revenue 6X through disciplined retail network development and brand repositioning • Led regional pilot programs and launched first-of-their-kind digital initiatives with HQ in Germany • Oversaw nationwide sales, marketing, and service teams
• Managed national sales operations and channel performance for Audi KSA • Built dealer capabilities and introduced advanced showroom experiences
• Directed operational planning for one of the world’s first internet supercarriers • Supported M&A integration activities and regional strategy for expansion
• Managed Lexus Saudi Arabia’s national sales performance (3,500 units/year) • Launched strategic sales programs and regional customer loyalty initiatives