Geneva, Geneva, Switzerland
Results-driven Key Account Manager with extensive experience in business development, strategic account management, and cross-functional leadership. Skilled in building long-term partnerships and leading collaborative efforts across sales, technologies, products support and finance teams to enhance customer satisfaction and reinforce brand leadership.
As Key Account Manager, along the years, I drove business development and onboarded major accounts across multiple industries, building long-term partnerships and ensuring strategic alignment. My core focus is enhancing customer satisfaction, leveraging advanced technologies such as automation, electrification, and remote solutions, as well as performance improvement projects like production studies and field follow programs. Through a consultative approach, I demonstrate measurable value to customers’ operations, strengthen loyalty, and position Caterpillar as a trusted partner for operational efficiency and bottom-line improvement.
Focused on increasing sales in Industrial and Waste segments across European and Middle East territories by driving dealer engagement through segmented marketing campaigns, demonstrations, incentive programs, and events. I successfully drove sales of purposed build machines (such Landfill Compactors, Ultra High Demolition Excavators, Rail Road Excavators) and Construction machines in Industrial and Waste application. I also managed the sales of several Caterpillar hydro-mechanical work tools such as Hammers, Shears, Multi-Processors, Pulverizers and Grapples achieving the highest sales among EAME dealers.
As Deployment Champion for EAME, I doubled dealer usage of the Value Selling Tool, driving internal awareness and adoption of value selling practices and total cost of ownership approaches. I delivered multiple annual trainings to dealer sales teams and industry reps, gaining deep insight into customer applications and machine performance. I played a key role in defining the vision and design of a new Value Selling Tool, representing EAME users and dealer requirements. Additionally I contributed to launching the global Fuel Guarantee Program by designing the calculation process for fuel guarantee levels.