Kiryat Malachi, South District, Israel
I’m a coffee enthusiast, mom to three, and amateur genealogist (yes, I'm a Mayflower descendant). With 18+ years in the word business, I’m a master researcher with a talent for building brand messaging, creating textual style guides, and crafting content that converts.
Member and contributor to Top of the Funnel – a Slack community of 6k+ content marketing professionals sharing conversations, work opportunities, and actionable advice.
Holy cannoli! I'm a small business owner. Visit https://viv.marketing to learn more.
Going to the beach, drinking gluten-free beer, devouring good reads, being the fun summer mom, and looking inward to return with the best outward version of myself
+ Manage digital (website), podcast, webinar content, SEO, social media, and content marketing (ebooks, guides, blog articles, kits, reports, etc) + Leverage AI to scale content operations and reimagine what's possible + Average 40% email open rate on customer and prospect newsletters + Average 30.37% conversion rate on content landing pages (ebooks/guides/kits) + Created tagline for "Stop venting. Start eventing." brand campaign + Awarded one of three BizzaChamp awards in April 2024. (Bizzachamps are Bizzabo employees who fellow employees nominate for their team contributions.) Peer feedback: "It's so great to find someone who's not only great at their job but also makes the workplace feel like a community. Collaborating with her is just awesome – it’s work, sure, but it feels like a fun puzzle we’re solving together." Manager feedback: "I'm proud of Chaviva's constant willingness to receive and reflect on feedback. ... I continue to be extremely grateful to work with Chaviva. She is constantly pushing the bar higher. ... Chaviva is the uncontested leader of her domain. ... She has proven that she operates at the highest levels, consistently."
Bizzabo was named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms, citing our thought leadership (particularly the State of in-person B2B conferences report from July 2023 and our podcast) as a key differentiator.
◾️Lead, coach, and grow the content team, including writers, editors, and support staff, to drive brand awareness, revenue, and lead generation ◾️Work cross-functionally with revenue, customer, and product marketing teams, as well as the digital team, to plan and execute a fully baked content marketing strategy for every stage of the buyer’s journey ◾️Responsible for end-to-end strategy and production of the Bizzabo blog, including creating briefs for in-house and external writers, collaborating with design, editing, and more ◾️Develop and own a multi-format content strategy and editorial calendar, leveraging blog posts, ebooks, white papers, case studies, guides, infographics, emails, podcasts, videos, and more ◾️Track and synthesize key data, including blog, SEO, and content traffic, to understand content’s impact on revenue and site traffic ◾️Create and manage copywriting templates, style guides, and standards for copywriting and copyediting excellence Notable moment: After three months on the job, I stepped in and took over all of the Director of Content Marketing’s responsibilities on top of my own after she decided to leave the company. Later, I took over the responsibilities of the Director of Digital as well.