United States
As a performance driven marketing executive and collaborative leader, I have more than 20 years of experience managing and reengineering businesses across all areas of marketing with focus on revenue marketing and helping companies achieve their next level of growth. An award-winning storyteller, my special talent is translating complex ideas and processes into easy-to-understand, actionable concepts. My experience includes building out a modern marketing organization from scratch and scaling for growth. I have led process reengineering, new messaging, and positioning for startup to Fortune 500. I have built websites, demand generation engine/campaigns, and entire go-to-market strategies. While I have heavy emphasis in demand generation, my experience spans digital marketing, brand, inside sales, channel marketing, positioning, planning, solution creation, content strategy, marketing operations and field marketing. My success focuses on using customer insights to redefine to-to-market and advancing market share and growth for large portfolio of products and solutions. These efforts have increased marketing effectiveness by 60% and reduce bottom line costs by 30%, increased lead quality by 78% and increased marketing’s contribution to revenue by 54%. While my background includes directing the launch of analytics-driven marketing programs and campaigns, my strengths include creating compelling visual stories and making connections with people from diverse backgrounds. Using strategic vision, I look and think beyond the box to build and launch new creative and business-building ideas and programs. I think that knowing how to communicate and connect with people is essential. I am a firm believer that trust, likability, and confidence are also cornerstones to developing relationships. I use a tailored approach to presenting complex ideas and solutions when speaking with leadership teams, clients, and my team, always keeping their particular understanding, interest, and expertise in mind. These core assets have helped me to create structure in ambiguity.
-Head of Marketing -Responsible for total company pipeline
Recruited by former CMO to develop marketing priorities mapped to company vision while creating globally aligned strategy across all marketing functions. Directed and drove global demand generation, cloud positioning, awareness, and operations, exceeding $16B marketing pipeline target. Select Highlights: -Created omni-channel approach improving pull thru of multiple solutions per deal & accelerating the purchase process. Delivered VMware’s highest performing campaign contributing 60% of all Marketing Sourced Pipeline. -Resolved complex cross-functional planning process by spearheaded creation of 10-week planning cadence to outline inputs and outputs across marketing at each stage, resulting in alignment of plans to goals/vision/strategy that tied back to business objectives and goals. -Resolved enterprise marketing/sales funnel process and created competitive funnel benchmark study leading to delivery of new standard approach & provided credibility with sales.
Helping companies develop, optimize and automate best-in-class revenue marketing. Clients include VMware, Puppet, MammothHR, Fortinet...