Michael Finn Petersen

Founder, LeadingLens | Clarity. Decisions. Execution. | Strategic advisor, facilitator, and business builder | President, Danish-Swiss Chamber of Commerce, Suisse Romande Chapter

Lausanne, Vaud, Switzerland

About

I help leaders and companies move from clarity to decisions and execution. My work sits at the intersection of strategy, leadership, and practical progress. I support leadership teams, founders, and organizations that need sharper direction, better conversations, and stronger follow-through — whether the challenge is strategic, organizational, or commercial. Through LeadingLens, I work as a strategic advisor and facilitator, helping clients create clarity, make better decisions, and translate ambition into disciplined action. Alongside this, I am active in building selected ventures and initiatives across advisory, leadership, execution, and Nordic-Swiss business collaboration. A recurring theme in my work is connecting people, ideas, and opportunities across contexts — always with a pragmatic and human-centered approach. I am also President of the Danish-Swiss Chamber of Commerce, Suisse Romande Chapter, where I contribute to strengthening dialogue and relationships between Nordic and Swiss business communities. My professional focus is simple: less noise, more clarity; less talk, more action. That is where I do my best work.

Experience

  • Founder / Advisor & Facilitator at LeadingLens
    Dec 2019 - Present · 6 yrs 7 mos

    LeadingLens is my advisory platform focused on helping leaders and organizations create clarity, make decisions, and move into disciplined execution. I work with founders, leadership teams, and organizations on strategic sparring, facilitation, leadership dialogue, and execution-oriented advisory. The ambition is simple: to help people move forward with greater clarity, stronger alignment, and more practical momentum. Areas of focus include: * Strategy and decision processes * Leadership facilitation and sparring * Organizational clarity and alignment * Execution and follow-through * Trusted advisory support in moments of change

  • President (Suisse Romande Chapter / Western Switzerland) at Danish-Swiss Chamber of Commerce
    Mar 2022 - Present · 4 yrs 4 mos

  • Partner & Managing Director at MakeMyStrategy™
    Apr 2022 - Present · 4 yrs 3 mos

    Experience in building and translating strategy into execution through digital tools and structured processes.

  • Head Of Private Banking at ONE swiss bank
    May 2018 - Dec 2019 · 1 yr 8 mos

    Member of the management / Membre de la direction; Leading the Private Banking department (Wealth Management and Asset Services); Implementing the business strategy of the bank; Responsible for the department budget and objectives (including sales targets); Creating and following-up on activity plans on team, market and individual level; Developing sales and client satisfaction; Initiating and implementing transformation processes (change management) at team and individual level; Developing employee engagement and performance through situational leadership; Developing marketing and branding activities (social media, web presence and events); Managing and developing a personal portfolio of clients.

  • COO & Commercial Director at Abion (formerly Ports Group and BRANDIT)
    Aug 2015 - May 2018 · 2 yrs 10 mos

    Business development (domestic and international), operations and commercial activities in an entrepreneurial and cross-cultural business environment, member of the executive team Strategic partnerships counsel and trusted advisor for international key clients (strategic domain consulting and online intellectual property)