Dresden, Saxony, Germany
I am a creative and business-savvy marketing and communications professional with 15+ years of experience across a broad range of marketing functions and varied industry segments. I bring a unique blend of creativity, scientific background, and business acumen to my role managing our Octet® products to gain a market leading position and a sustainable competitive advantage. I am committed to driving innovation and leveraging my expertise to develop effective marketing strategies that help my company achieve its goals.
Sartorius is a leading international partner of life sciences research and biopharmaceutical manufacturing helping our customers simplify progress from drug discovery to manufacturing so that more people can have access to better medicine. With this, we are part of the solution in the fight against diseases worldwide. With innovative laboratory instruments and consumables, the Lab Products & Services division focuses on laboratories performing research and quality control at pharmaceutical and biopharmaceutical companies as well as academic research institutes.
The Octet range of instruments offers unprecedented time and cost savings during biomolecular interactions analysis. Rely with us on the industry standard for label-free analysis across biologics development and manufacturing.
Fortébio is offering products that span multiple technology vectors including analytical instrumentation and software, clone picking and imaging, and customized engineering solutions. We partner with our customers in biologics and other life sciences segments to unlock workflow bottlenecks, by providing best-in-class products, knowing the science behind our customers’ research, and providing first-class service. In my role, I am directing all efforts in accordance with the marketing plan and budget to achieve the annual goals and financial objectives in Europe, Middle East and Africa. Main tasks include: - Strategic business planning and budgeting to position Fortébio’s label-free biosensor and cell line development product portfolio - Transformative marketing programs that are proactive, brand-centric and long-term to establish long-term customer relations - SMART implementation of the marketing strategy across all channels - Working closely with the sales team to meet their commercial objectives in different territories - Monitoring of progress, assuring adherence and evaluating performance of short- and long-term plans and budgets
At the cutting edge of research and development or in routine testing - we offer compelling sequencing solutions for all of them. More than 10,000 customers worldwide are trusting GATC Biotech’s services in DNA- and RNA-sequencing achieving scientific breakthroughs based on the building blocks of life – GATC. The Company has an international reputation as an expert for sequencing projects of all sizes, with the fastest turnaround times. From raw material to purified RNA or DNA, from single samples up to large scale projects, from Sanger to Next Generation sequencing GATC Biotech offers a solution for all of them. In my role, I am directing the efforts of my team in accordance with the marketing plan and budget to achieve the annual goals and financial objectives. Main tasks include: - Strategic planning and budgeting to (re-)positioning of GATC Biotech’s product portfolio - Smart implementation of the marketing strategy across all channels - Working closely with the Sales team to meet their commercial objectives - Progress monitoring and evaluating the performance of our plans and budgets - Corporate design and corporate communications
Responsible for both, product planning and product marketing, including gathering and prioritizing product and customer requirements, defining the product vision, and working closely with our R&D department to deliver winning products in a competitive marketplace. Liaising with sales and support was also an important part to ensure revenue and customer satisfaction goals were met. Furthermore, I was responsible to ensure that the product and marketing activities support the company's overall strategy and goals for the portfolio of current and new products throughout the world. Over the last year, the role was dominated by planning, developing and leading the launch of the Sampletype i-sep® products (www.sampletype.com) for domestic and international markets including product line management, new product placement, pricing strategies, advertising and direct sales.
As Product Manager I was responsible for TTP LabTech's latest technology an acoustic biosensor based on Resonant Acoustic Profiling (RAP).