Badung Regency, Bali, Indonesia
Sales and Marketing professional with over 20 years of experience in global luxury hospitality and advertising, with a proven track record in hotel pre-openings and marketing for high-end hotels and restaurants across diverse markets.
In charge of Sales and Marketing for the Ungasan, a member of Small Luxury Hotels of the World, and a luxury boutique hotel of seven 5-bedroom villas of 2500 square meters each with unparalleled clifftop views on the Indian Ocean; and Sundays Beach Club, a bucket list destination, welcoming guest for over 13 years in one of the only true beach clubs in Bali, on the feet of the Ungasan cliffs in southern Bali.
Oversaw all marketing and communication for Anantara The Palm Dubai (500 keys, 7 F&B outlets, award-winning 24-room spa), the brand’s global flagship; Anantara World Islands (68-key villa resort); and Anantara Santorini Abu Dhabi Retreat (22-key adults-only luxury escape). Key achievements Grew on-line Restaurant bookings from 1% to 10% share of the total bookings Increased external covers in the restaurants by 70% Increased the hotels PR exposure by 32%, and the social media presence by 13% Year-on-year Member of the sustainability committee thanks to which the hotel has grown its diversion from landfill from 62% to 67% with over 600 tons of garbage being, recycled, upcycled or reused
In charge of all marketing and communication activities for the opening of the first W hotel in Portugal, W Algarve, with 124 keys, 83 branded residences and 5 bars and restaurants. Key achievements Developed and implemented the hotel baseline, narrative and identity Implemented marketing and communication strategies for pre-opening Developed and budgeted the marketing plan to support the opening of the first W in Portugal and its 5 F&B outlets Successfully organized and executed the Grand Opening events over 5 days Successfully opened Paper Moon in the Algarve, an export from chef Pio Galligani’s original restaurant in Milan
Led all marketing and communications for W Bali – Seminyak (134 rooms, 74 villas, 2 restaurants, Woobar beach bar). Managed a team of 6 to drive footfall and revenue across the hotel and F&B outlets. As a flagship for W in Asia, the property also hosted brand inductions for new owners and General Managers. Key achievements Won Marketing Team of the Year for the best team in over 700 Marriott hotels in APEC Grew hotel owned channels production by 9pts year on year, outpacing OTA for 1 full year Grew digital revenues by 8% YoY Grew the PR exposure by 230% year on year, and PR value by 214% Successfully launched a partnership between the hotel and MixMag, streaming DJ sets from W Bali to their 2.5 million followers on YouTube and Facebook for more than 500,00 views and more than 6 million impressions Successfully organised and promoted Wake Up Call: a two days, two stages and 20 artists luxury music festival organised on the hotel grounds, attracting around 5000 guests over the 2 days, and the highest revenue generating event in the history of the hotel Task force experience as Director of Sales and Marketing at the Keraton at the Plaza, a Luxury Collection Hotel, Jakarta.
Senior Marketing Manager in Hilton’s EMEA corporate office, in charge of 5 team members supporting 91 hotels in their marketing activities across digital and traditional channels for the UK, Ireland, Turkey and Israel markets.