Stacy Boatright

| Revenue Enablement | Leadership Development | Collaborator & Critical Connector | Sales Acceleration | Consultative | Strategy & Execution

Austin, Texas Metropolitan Area

About

Twenty four years in Direct/Channel Sales and Revenue Enablement experience. 1 year VP of Revenue Enablement at Cloudflare 1 year Head of Leader Excellence and Onboarding at Zoom 13+ years in Sales Enablement at VMware 3 years in Enterprise Software Account Management at VMware 5 years Account Management and training at Leapfrog School Division and Sleek Software Areas of Expertise: - Training Program Development & Management - Onboarding Strategy and Development - New College Graduate Program Development - Session Facilitation - Speaker Management - Event Management Specialties: Account Management, Program Management, Leadership Development, Onboarding, Sales Training, Cross-Organization Collaboration. KEY ACCOMPLISHMENTS * Led the efforts in partnership with HR and Sales Operations in the creation of our WW Sales Leader Competency Framework at VMware, Zoom, and Cloudflare. * Developed and Delivered FIRST Sales Leader Track for Sales University – cross functional collaboration and alignment on agenda, session planning, speaker prep. CSAT = 4.3, NPS = 27 * Developed and Delivered Sales Leader Track at Sales Kickoff three years in a row. Developed in partnership with Sales Leadership and enablement leads. - 2022: 600 attendees - 2023: 1,260 attendees/CSAT = 4.42 * Launched first Americas Inside Sales Academy (August 2015) in partnership with University Relations and Inside Sales leaders. Developed eight-week curriculum for new college graduates. * Developed and launched our first Global Sales Leader Bootcamp - Delivered 13 Sales Leader Bootcamps globally in Q3 2019 * Launched Harnessing Adversity Program to worldwide sales and Customer Success (10,000+) * Launched Sales Leader Podcast Channel – Prep and coach speakers, socialize and promote podcasts.

Experience

  • Senior Director Sales Enablement at Rithum
    Jun 2026 - Present · 2 mos

  • VP of Revenue Enablement at Cloudflare
    Apr 2025 - May 2026 · 1 yr 2 mos

  • Head of GTM Leader Excellence & Onboarding at Zoom
    Apr 2024 - Apr 2025 · 1 yr 1 mo

  • Director, VMware Cloud Foundation Learning, Internal Enablememt at Broadcom Software
    Nov 2023 - Apr 2024 · 6 mos

    Leading team of 21 Enablement Business Partners and Program Managers globally across Sales, SE, PS, GS, WWCC.

  • VMware (15 yrs 9 mos)
    • Senior Director of Sales Enablement Center of Excellence
      Sep 2022 - Dec 2023 · 1 yr 4 mos

      Lead a global team of 22 (6 direct reports) enablement leader/business partners/consultants. Supporting 4,032 across Sales, SE, and Renewals. * Driving the creation and delivery of impactful strategies and programs to positively impact customer-facing teams to execute the core aspects of their role most effectively, especially as it relates to selling and revenue performance. * Strategic Planning: Understanding and anticipating business performance, requirements, and gaps of the sales teams. Proactively identify ways enablement can help contribute to achieving the business goals. * Prioritization: Ensure enablement activities align to the strategic priorities of the business. * Measuring outcomes: In collaboration with ops, define and track appropriate metrics to measure business impact. * Cross functional engagement and collaboration (Sales, Marketing, Operations, HR, Legal, Business units) * Supporting AMER Sales (1,060), EMEA Sales (520), APJ Sales (555), SEs (1,327), Renewals (570). *Managing Sales Enablement annual budget of approximately 1.3M (not inclusive of SalesKickoff)

    • Director, WW Enablement, Global Account Managers and Sales Leaders
      Jul 2019 - Sep 2022 · 3 yrs 3 mos

      * Developed and delivery first sales leader track for VMware Worldwide Sales kickoff in partnership with sales leadership, HR, content experts, instructional designers. * Developed and delivered three sales leader track as part of worldwide sales kickoff and two sales leader tracks as part of mid-year Sales University. * Partnered with key subject matter experts to address a critical business challenge and develop a financial acumen workshop. Designed and delivered a global sales training program that focused on enhancing financial knowledge and skills. The program received three 2021 Stevie awards, including "Sales Training Program of the Year" and "Virtual Technology."

    • Director, Field and Partner Sales Readiness - Enablement Business Partners, Americas
      May 2015 - Jul 2019 · 4 yrs 3 mos

      Lead team of Enablement Business Partners that are each aligned to stakeholders within the business. * Analyzing and diagnosing sales performance and then recommending solutions to address root cause. * Define specific outcomes/impact to be achieved as these will drive the measurement. * Driving Sales Leader Competency Program