Olivier Van Laere

Head of Operations Institutional Benelux

Ghent Metropolitan Area

About

1. Leading and coaching District managers and their functional sales teams 2. Defining strategies and sales / service plans for the Institutional Benelux operational teams 3. Improving sales & operational excellence 4. B2B (project delivery end-2-end) sales -at Corporate level 5. Segment marketing strategies and tactical approach 6. Set-up business development and exploring new market places 7. Improve customer satisfaction, retention & growth.

Experience

  • Ecolab (28 yrs 2 mos)
    • Head of Operations Institutional Benelux
      Jul 2024 - Present · 2 yrs

    • Market Leader West Training & Technical Service ( BENELUX, FRANCE)
      Jan 2022 - Sep 2025 · 3 yrs 9 mos

      Responsibility for defining and successfully executing market key imperatives that are aligned with European and local training & technical service needs Leader of technical service and training associates of market, reporting to Director of Technical Service and Training, Europe Leader of the development and deployment of the training for all sales roles. In collaboration with Sales Leaders, identification of skill and competency gaps and definition of training priorities to overcome gaps Communication Leader to Field Sales and Corporate Accounts in Country Cluster in regard to expert product advice, technical training, in-field problem resolution, critical local endorsements and documentation on Institutional products and dispensing equipment Member of the country (-cluster) leadership team, local collaboration with marketing, sales support, technical team, etc. Owner of field testing for Institutional Europe R&D Innovations using the global field test methodology including assigning of members for innovation project teams Collaboration with Marketing for Innovation launches and implementation in the market through all sales roles, through pre-launch familiarization trials, post-launch refresher training and in-field support Owner of market intelligence practice and documentation of through Voice of Customer, knowledge of local customer habits and practices, and communication with R&D and Marketing to identify market gaps and define new innovation offers Regular alignment with R&D and marketing on new market developments Responsibility for safety during travel and during on-site customer activities

    • District Manager Public Markets
      Dec 2016 - Dec 2021 · 5 yrs 1 mo

      Responsible for the co-ordination of all direct and indirect sales activities in the public segments for the Institutional division.steering the techno-commercial team for the Brussels area .

  • Operations Manager at Sea Life Centre
    May 1997 - May 1998 · 1 yr 1 mo

    Responsable for the day to day business in an educational theme park

  • Operation Manager Catering at Solidariteit voor het Gezin
    Jan 1993 - May 1997 · 4 yrs 5 mos

    Lead the catering team for "meals on wheels" (850 meals per day) Manage the restaurant teams of 2 service flats