Milan, Lombardy, Italy
Global CEO & CMO with 30 years track record of driving sustainable growth, building iconic brands, and leading high-performing teams across Luxury and FMCG — with deep, hands-on expertise in Wines & Spirits. As part of the Executive Team at Campari Group, I help scale the future of a world-class portfolio that includes Aperol, Campari, Courvoisier, Grand Marnier, Espolon, The Glen Grant, Wild Turkey, and Appleton Estate. My responsibilities include: • leadership of Houses of Brands, through four Managing Directors accountable for global P&Ls and end-to-end business performance; • oversight of global marketing, A&P investments, centers of excellence and capability; • portfolio strategy and innovation; • Global Travel Retail — a key engine for value creation. Earlier in my career, I served as CEO of Glenmorangie and CMO of Hennessy, two iconic Maisons where I learned how to honor heritage while building for the future, delivering strong equity and financial impact. Fluent in both the culture of luxury and the discipline of performance, I’ve lived and led across Paris, London, Milan, New York, Edinburgh, and Copenhagen, and built very close ties with key markets including China, the US, Travel Retail and Private Sales. Across every role, my approach remains constant: deliver excellence today while building long-term value with clarity, creativity, momentum and heart.
As part of the Group Exec Team, I lead collective efforts to drive desirability, innovation, and sustainable growth across a world-class portfolio of iconic spirits — including Aperol, Campari, Espolòn, Wild Turkey, Courvoisier, Grand Marnier, The Glen Grant, Appleton Estate and many more. Contributed to a "Fewer, Bigger Bets" strategy by streamlining the House of Brands architecture, supporting a focused portfolio that delivered €3.05B in net sales (+2.4% organic growth) and +5.4% EBIT-adjusted in 2025, beating the market. My responsibilities cover: A House of Brands operating model, through four Managing Directors accountable for global brands end-to-end strategy and P&L delivery — including marketing, commercial, financial planning, innovation, distillation and maturing stock functions. Global Marketing function leadership, including ~18% of net sales A&P investment oversight, capability building, and centers of excellence in insights and marketing productivity. Group Portfolio Strategy and Brands Architecture. Global Travel Retail — a key channel for reach, consumer experience and value creation.
At the CEO’s request, I led a strategic Group-wide initiative at Moët Hennessy (€6.5Bn turnover) to accelerate the adoption and business impact of world-class Data & AI practices. Across a complex matrix — Global Brand Maisons, Market Distribution Companies, and Central Functions — the program aligned business ambition with cutting-edge capability through a tightly defined transformation and governance roadmap.
Promoted to the newly created role of President, Dom Pérignon — the world’s most desirable and profitable luxury champagne. The decision to create the role was however reversed after a few weeks only, due to unforeseen social circumstances.
Full P&L responsibility for a global luxury Maison comprising two of the world’s most admired single malt whiskies — Glenmorangie and Ardbeg — with up to €300m in net sales, a team of 350 across 6 sites, and operations spanning distillation to global commercialization. Successfully turned around business performance, more than doubling sales and profit, improving gross profit and EBIT rates, re-energizing both brands, and tripling the pace of innovation. Expanded growth platforms with new sales channels (D2C, private client), and future-proofed the Maison through increased production capacity, sustainability programs, and a strong talent agenda. Promoted CEO successor from within in July 2023, ensuring continuity of vision and leadership. Member of the Moët Hennessy Leadership Team and the Scotch Whisky Association Council. Awarded Investors in People Platinum since 2021 — a first in the history of the Maison.
Led the global iconization and geographic scale agenda of Carlsberg, a €1Bn net sales brand sold in 144 countries. Oversaw its global P&L down to brand contribution after A&P. Reenergized performance through a full brand restage, disruptive marketing and high impact commercial programs, in particular the negotiation and activation of scale football properties (UEFA Euro, UK Premier League).
Led Pepsi, 3rd largest FMCG in the US, through a cross-functional team of 30+, and by partnering effectively with Pepsi’s integrated and franchise bottling system. Drove integrated marketing & commercial programs with $200m+ A&P annual investments optimized with MMM, leading to equity KPI and value share gains (global campaign, X-Factor platform, SuperBowl…)
Led Pepsi Trademark growth plans and strategy for International markets, stewarding a $30Bn retail turnover brand, enabling a +5% CAGR. Championed brand Pepsi Max, doubling retail sales to $1.8Bn, gaining share in stronghold markets (UK, Nordics, Australia) and launching in India, China, Russia.