Geneva Metropolitan Area
Passionate Marketing and Communication expert (FMCG, industries, NGO, Web industry and Press sector, I worked for almost 15 years within multicultural organizations (France, Singapore, Morocco, Senegal and Switzerland). Expert in brand portfolio management (distribution, positioning, communication, promotions,…), project management and digital media, I have a strong strategic vision combined with a great enthusiasm to implement.
Communication and marketing strategy Brand Identity Social media Community Management Digital strategy
• Internal and external communication strategy and implementation (newseletters, fairs, PR, website, events, brochures...) • Crisis communications • Community Management • Brand Identity
• Communication strategy (advertising, sponsoring, events) • Organization of the 125th newspaper's anniversary • Customer acquisition and loyalty policy
• Optimization of the website • On-lign, off-lign and digital communication • Organization of professional and consumer exhibitions
• Developped and increased performance of online businesses • Recommanded digital strategy • Managed social communities and improved SEO, SEM
• Development of communication tools: website, institutional brochures, annual report • Organization of PR events • Funds hunting
• Conception and on-line publishing of the website (http://www.federationsurfsenegal.com/) • Development of Federation tools (team charter, roles & responsibilities, internal rules) • Organization of sporting events for the surf promotion in Senegal (Contests, Surfing Day)