Brussels, Brussels Region, Belgium
Over the past 20 years, I've built, restructured, acquired, and sometimes turned around organizations, mostly in digital, IT services, and FMCG. My background is operational, not advisory. I co-founded a digital holding that grew to 7 entities, managed 7 acquisitions and their integrations, and scaled divisions from 2 to 75 people, all while sitting on several boards and teaching business strategy at master's level. That hands-on path shaped what I do today. I work with leadership teams and boards on the things that quietly slow organizations down: governance that hasn't kept pace with growth, KPI systems that don't measure what actually matters, processes that have stopped scaling, executive teams pulling in different directions on priorities. I'm most useful at inflection points: post-acquisition, rapid scaling, or when leadership senses that the structure that got them here won't carry them to the next stage. I bring pattern recognition built across sectors, plus the operational discipline of someone who has run a P&L, led integrations, restructured teams, and built performance reporting from scratch. I also work extensively with AI, not as a trend but as a daily operational tool. I know what it does well, where it falls short, and how to make it useful in real business settings. Currently: Founder & Managing Director, CEDOCO; Board Member; Program Manager, G12 (Belgium's 12 leading FMCG CEOs); Lecturer at master level at ICHEC, Saint-Louis, EPHEC and ULB (20+ years).
Independent practice focused on transformation advisory, governance, and operational excellence. Current mandates: - Program Manager, G12 : working directly with the CEOs of Belgium's 12 leading FMCG companies on organizational audits, governance design, digital tool deployment, and strategic roadmap execution - Senior Consultant engagements on post-acquisition integration, KPI architecture, and operational restructuring
Teaching digital strategy, business transformation, and operational management at Master level for 20+ years. External thesis reviewer for 100+ dissertations. Known for a pragmatic, execution-oriented approach that bridges academic frameworks with real-world business challenges.
Built and led a digital holding company from a single agency to a structured multi-entity group of 7 companies (€7M consolidated revenue, ~100 employees) through organic growth and 7 acquisitions over 7 years. Transformation & Governance Designed and implemented the full holding structure: legal, tax, and governance architecture Established group-wide reporting frameworks, consolidated dashboards, and KPI automation Recruited and mentored subsidiary CEOs; defined roles and accountability at each entity level Post-Acquisition Integration Led 7 acquisitions end-to-end: due diligence, negotiation, integration, and operational harmonization Structured role clarification and process alignment across newly integrated entities Operational Excellence Managed strategic programs for 7 Bel 20 companies (including Danone, KBC) Implemented Agile governance and delivery frameworks across complex digital programs Negotiated supplier contracts and restructured cost bases across the group
Led the commercial and strategic repositioning of a B2B IT services company during a scale-up phase. - Structured recurring revenue model (MRR): positioning, pricing, value proposition - Led full rebranding initiative (brand identity, digital presence, workspace) - Contributed to marketing–sales alignment and commercial development as ExCom member
Managing Partner within a fast-growing advertising group (220 employees, €70M turnover across Belgium and France), responsible for building and scaling the Digital Division from scratch. - Grew the digital activity from 2 to 75 FTEs across two phases (Vitam → Polygone Digital) - Generated €1M in monthly digital revenue - Led post-acquisition structuring: process adaptation, team integration, HR foundations - Managed up to 50 account managers and consultants; oversaw strategic client relationships end-to-end