Nico Korlaar

Manager EMEA Field Experts and Pre-Sales Support

South Moravia, Czechia

About

Passionate and experienced Marketing and Sales Director with a proven track record in leading teams of highly skilled IT experts. Specializing in pre-sales support across EMEA, both in-country and remotely. Adept at driving operational excellence. Committed to delivering exceptional results and fostering a collaborative team environment. Having lived, worked, and managed in multiple countries, and speaking four languages, I excel at managing global teams and navigating diverse cultures. My roles have spanned back-office team management, order-to-collection processes, European product management, managed services sales, emerging market operations and EMEA marketing and sales.

Experience

  • Xerox (Vienna, Austria)
    • Manager EMEA Field Experts and Pre-Sales Support
      Aug 2024 - Present · 1 yr 11 mos

      Managing a team of in-country technology marketing experts and a remote pre-sales team. Delivering operational excellence in supporting sales teams, enhancing client engagement, and overseeing the lifecycle management of technology, software, and services. Additional responsibilities include Global Distribution operations. Managing the offering support ensuring effective positioning, pricing, forecasting and sales support to enable growth in the diverse route to markets.

    • Workplace Solutions and SW Manager EMEA
      May 2020 - Mar 2025 · 4 yrs 11 mos

      Responsible for delivering technology offerings and Xerox innovations to the Central European, Israel and Turkey markets, ensuring operational excellence and achieving growth objectives. In addition leading a team of Xerox offering experts for the EMEA market to drive business and customer success in their regions, providing offering expertise and sales enablement for Xerox sales organizations and partner network.

  • International Business Manager at Xerox (Nordics, Netherlands, Central Eastern Europe, Israel, Turkey)
    Apr 2015 - Dec 2021 · 6 yrs 9 mos

    Responsible for the business performance of all general office product segments and solutions, including Managed Print Services business development, regional champion and certified trainer.

  • Business Development Manager Managed Print Services, Channels Group at Xerox (Austria)
    Mar 2011 - Apr 2015 · 4 yrs 2 mos

    Reporting to General Manager, responsible for business development of the Xerox Managed Print Services offering for channel partners in Austria. Additional roles included Operations Manager and caretaker Channel Marketing Manager.

  • European Product Marketing Manager at Xerox (UK)
    Nov 2001 - Feb 2011 · 9 yrs 4 mos

    Responsible for European marketing of mid-range and high-end MFP and printers. Additional responsibilities included marketing support for the acquired subsidiary Veenman, Netherlands and interim Supplies marketing for Xerox Genuine Supplies.

  • Team Leader Order Management at Xerox (Ireland)
    Apr 2000 - Nov 2001 · 1 yr 8 mos

    Responsible for transition to Dublin, Ireland and subsequent operation for Order management for indirect business.