Tobe Freeman, PhD

Founder & Lead Developer @ wordup development AG | Advancing business strategy using generative AI applications

Zürich Metropolitan Area

About

Book an appointment https://calendly.com/tobefreeman/30min wordup development is a crustacean-adjacent deep-tech play serving as a bridge between benthic (back office) and pelagic (human) runners ;-). AI Academic Guest, Department of Finance, University of Zurich Founder Lead Developer @wordup development AG I have developed a powerful agentic LLM framework for putting AI to work. The framework downloads text, images and video via API, processes the data, and extracts business insights.A peer-review publication showcasing my work with the Swiss biopharmaceutical company Roche can be found on PubMed: A Neural Network Approach for Understanding Patient Experiences of COPD. The publication describes a data pipeline to collect live social media data directly from social networking platforms and process it using advanced semantic search techniques and a custom-trained language model.As a former full-time research scientist I am technology-driven, process-oriented and focused on delivering deep tech innovations. I design and develop secure, agent-based AI applications to accelerate knowledge work in your team. The applications are deployed on-premises, or in the cloud.I have delivered AI applications for finance, healthcare and executive education. I deliver exceptional results in organisational settings ranging from startups to corporations with 100,000+ employees. I have worked in London, Zürich, Basel and most recently Singapore.In three (3) steps, we will deploy AI to transform unstructured data such as text, images and video into actionable insights.The first step is a team meeting to discuss your sources of data, and the data-driven decisions your team needs to make in order to thrive and grow. The goal is to deploy a private and secure App for your team to use.All this can be deployed in a matter of days or weeks, and works on a rapid schedule of continuous integration and deployment. During my time as a scientific researcher I trained in the field of computational neuroscience. Deep neural networks, self-supervised learning, Reinforcement Learning with Verifiable Rewards (RLVR), encoding and decoding have roots in computational neuroscience. The field of neuroscience is useful for managing the limitations of using large-language models in a business setting. I use neuroscience concepts to increase the accuracy of generative AI. In the peer-review paper mentioned earlier, I applied knowledge about neuroscience to deploy large language models in an agent-based corporate data pipeline and analysis workflow. Swiss citizen. Australian citizen.

Experience

  • Guest Researcher, University Department of Finance at University of Zurich
    Jul 2025 - Present · 1 yr 1 mo

  • founder & lead developer at wordup development AG
    Dec 2014 - Present · 11 yrs 8 mos

    Wordup development is a technology-driven digital advisory and solution provider for corporate teams We deliver insights to powerfully position your business, and to fill gaps in your business-critical knowledge using data, generative AI & other advanced machine learning tools We deploy natural language processing to monitor trends and report events in real-time. Our approach is to build data pipelines from open data repositories, or from proprietary sources, and apply advanced machine learning techniques such as graph neural networks, deep learning, embeddings and transformers. Strong end-to-end, and full stack, programming skills spanning requirements gathering, design, coding, testing, documentation, delivery and support. Development skills for investigating packages and modules in Python, R, Matlab and the Julia language. Knowledge and experience with network communications including RESTful APIs (incl. swagger, Springer API, Twitter API), OAuth, design and delivery of microservices on Google Cloud Platform, Google Cloud CLI.

  • co-founder at wordup research, wordup communications gmbh
    Jan 2006 - Present · 20 yrs 7 mos

    My professional goals are to support innovation and international collaboration. I am committed to a data-driven approach, to online content, to education and to research. I have a proven track record with: 1. tackling complex subjects and making them engaging without dumbing them down 2. contributing novel and actionable ideas that are appropriate for non-profit as well as commercial contexts 3. working transparently and efficiently in-house, and with an organisation's extended network of clients and stakeholders, to yield collaborative results

  • Chief Editor - Web, Deputy Head Marketing Communications at SIX Telekurs
    Feb 2011 - Aug 2012 · 1 yr 7 mos

    Strategy & content creation for the entire digital presence of the Swiss financial technology firm, SIX Financial Information. Led digital corporate rebranding. Budgeting & team coordination.

  • co-founder at wordup communications gmhb
    Dec 2006 - Feb 2011 · 4 yrs 3 mos

    co-founder - my focus is on strategy & business development