Rik Martens

Senior commercial & operations director

Zomergem, Flemish Region, Belgium

About

Senior executive with a proven track record of leading large retail and operational organisations with over 1.200 employees. Skilled in driving commercial growth, steering complex change programmes, and optimising operations across multi-site environments. Consistently delivers measurable impact on profitability and customer experience — even in highly competitive and unionised settings.

Experience

  • MediaMarkt Belgium (7 yrs 9 mos)
    • Store Director
      Oct 2018 - Mar 2026 · 7 yrs 6 mos

      Lead one of the most profitable Media Markt stores in Belgium. Full P&L responsibility for a € 30M store, drive cross-selling, NPS, conversion and average ticket.

    • Store manager in training
      Jul 2018 - Sep 2018 · 3 mos

  • Delhaize Belgium (6 yrs 5 mos)
    • District director Vlaams-Brabant
      Oct 2017 - Jun 2018 · 9 mos

      Directed a district of 13 stores with combined turnover of € 300M and 1,200+ employees. Focused on sales growth, shrink reduction, food safety and operational efficiency. Recruited and coached (assistant) store managers. Served as president of the for CPBW and led regional social dialogue.

    • Store Manager Delhaize Aalst
      Oct 2014 - Oct 2017 · 3 yrs 1 mo

      Successfully guided Aalst through Delhaize’s major organisational transformation programme. Strong focus on change management; maintained productive working relationships with trade unions throughout.

    • Store Manager Delhaize Wondelgem
      Nov 2012 - Oct 2014 · 2 yrs

      Lead this huge Delhaize with a strong Colruyt across the street.

  • Head of roadworks / technical department at Municipality Zomergem
    Feb 2010 - Feb 2012 · 2 yrs 1 mo

    Member of the management team, chaired the recruitment committee. Responsible for budget preparation, policy development and management of the technical department.

  • department manager brown goods at MediaMarkt Belgium
    Feb 2006 - Feb 2010 · 4 yrs 1 mo

    Managed purchasing and sales for the brown goods department, negotiating directly with suppliers. Developed strong negotiation skills in a fast-paced retail environment.

  • Assistant Safety Supervisor at Vandemoortele
    Aug 2005 - Jan 2006 · 6 mos

    Fom student to all possible blue collar jobs in an industrial bakery production plant.