Village-Neuf, Grand Est, France
With more than 13 years in the Food category and 20 in behavior and consumer insights, I am still amazed and excited about the diversity of cuisines, food, consumers and customers around the world. Currently focused on the B2B side of the Nestle business in Zone Europe. What excites me: bringing our business strategy forward through tangible data-driven customer centricity. How I do this: understanding channels, categories and customers, looking for business-relevant trends, leveraging brands and data, creating and nurturing strategic partnerships, benefiting from the expertise of my team Hobbies in reading, sports and music. Active as volunteer in several societies.
Enhance consumer and customer understanding and generate relevant insights Guide Nestle Professional strategy and portfolio decisions based on strong customer insights and market intelligence Develop NP value proposition and identify growth opportunities in core portfolio and beyond Benefit from agile methodologies, artificial intelligence and advanced analytics to drive better decisions
Drive a consumer-centric strategy for the plant-based meals category in zone Europe. Inspire the business in shaping the future of the category, deliver strong brands and growth by understanding consumers, providing a holistic perception of the category, foresighting trends and leveraging our brands, methods, tools and partnerships I am passionate with food and see plant-based solutions as a mandatory shift for a sustainable and tasty future. Understanding the local differences, identifying similarities through insights and analytics will help Nestlé adapt to this fast-paced changing category and provide great and diverse food to our consumers.
Leading the global understanding of trends and consumer foresight worldwide for the Food business (frozen, chilled, ambient culinary) to ensure a strong consumer-centric strategic focus for our category roadmaps, brand positioning and communication. Bringing together consumer insights from our local market teams to understand synergies at scale. Driving multimarket projects for early trends and global consumer dynamics as well as sizing business opportunities and concepts. Strong capabilities in consumer qualitative and quantitative research, non-verbal methodologies, optimization strategies (LEAN). Hobbies in reading, sports and music. Active as volunteer in several societies.
Globally responsible for foresight and consumer insights for whole Food category (ambient, frozen, chilled) Support categories and brands with: - worldwide consumer insights and foresights - market data and competitive analyses - brand status and communication strategies - support to innovation and renovation roadmaps and pipeline building Previously: - change management leader implementing LEAN across the R&D Food centers - senior consumer insight specialist for product development within the Food categories. Development of qualitative consumer methodologies (non-verbal), led multi-market quantitative consumer research projects.
Responsible for Pre-sales (integration of software-hardware into tailor-made solution), Sales, Installations, Trainings, Conferences and First-Hand Support in France and the french parts of Belgium and Switzerland
Studying the side effects of antipsychotics on short term memory. Developed new behavioral observation tests with rodents to quantify these side effects and help improve them with new drugs. Applied methodologies and learnings with a group of autistic children.