Antwerp, Flemish Region, Belgium
I am an accomplished business leader with over 20 years of experience in general management, cross-country management, commercial management and change management. With extensive experience in the consumer electronics and domestic appliances sectors, I possess in-depth knowledge of B2B and B2B2C markets across Europe, with a particular focus on the Benelux region. My expertise enables me to navigate complex market dynamics and identify growth opportunities, making me well-equipped to drive strategic initiatives that enhance market presence and optimize operational efficiency. Successful in leading cross-country & cross-functional teams across the Benelux region in Home & Lifestyle sectors (Major & Small Domestic Appliances, DIY & Gardening) and the Digital World area (Consumer Electronics, IT & Telecoms). Leading by example through an energetic, enthusiast and dynamic approach along with a strong hands-on mentality and entrepreneurial result-driven mindset is how I approach challenges to turn them into opportunities. Networking, cultivating trustful relationships, and proactively seeking strategic partnerships are integral to my professional DNA. I excel at connecting with diverse stakeholders, fostering collaboration, and creating synergies that drive mutual success.
Varo is one of Europe’s leading companies in the worldwide distribution of DIY tools and equipment, with over 60 years of industry expertise. We offer a comprehensive range of power tools, garden equipment, hand tools, and accessories under our brands Powerplus, Kreator, Premion, and various private labels. Our products are distributed internationally in more than 40 countries, making Varo a trusted partner for retailers around the world.
Freelanced across sales and marketing assignments, business development, commercial strategy, consulting and organizational transformation.
Full P&L responsibility of the BeLux independent organisation of ATAG Benelux, part of the global HISENSE group. Guiding 50 FTE's in Sales, Marketing, After Sales Service, HR & Finance Managing five brands ATAG, ASKO, ETNA, HISENSE and PELGRIM in the area of Major Domestic Appliances and Consumer Electronics throughout all possible distribution channels.
TECHLINK is Belgium's official organization to promote and defend the interests of all MDA manufacturers and importers.
Full P&L and sales/marketing responsibility for the Kitchen Retail division of BSH Home Appliances Belgium. Managing a continuously growing part of our business, today at over € 80 million. Enhancing BSH’s market leader position in the Belgian market and carefully implementing our new multibrand strategy (Bosch-Siemens-Neff). Enabling a consumer-centric approach aimed at reinforcing the ‘high quality brand reputation’ of each of our three strong brands. Emphasizing the quality of the BSH Retail family and meet the challenges of tomorrow. Member of the management team, focusing on commercial strategy and organizational transformation.