Amsterdam, North Holland, Netherlands
Fascinated by the opportunities internet creates to link consumers to brands and where better to put this into practice than at Coca-Cola. As member of the management team I am responsible for unlocking the potential of digital to build brand love and drive transactions wtih consumers and shoppers. Are you the one, or company, who can help us fuel this mobile change with new (data-driven) technical insights, please contact me. The past 20 years I had the pleasure to work in various (online) commercial functions. Varying from setting up my own retail company to navigating the complexity in traditional FMCG and Consumer Electronics legacy corporations. I'm most proud of the growth I have been able to accomplish by spotting changing consumer behavior and acting upon it. From the set-up, roll-out and management of the e-commerce account teams (Amazon et al.) at Canon EMEA, the launch of new e-commerce B2B, B2C and D2C platforms at Deutsche Telekom to today's innovation funnel at Coca-Cola which enables us to communicate much more effectively with our shoppers. My ambition is to continue these efforts and have a large impact on how brands connect to consumers in today's mobile world. Today I do so for an amazing brand and if you would like to discuss how we together could accelerate this change, let's talk.
Bridging the physical and digital world which allows us to connect consumers to brands in and around the places that sell them. Using technological advances in areas like precision & performance marketing, data-science, AI (machine learning) and IoT. In-house with our Salesforce and SAP systems and through establishing external partnerships with large Tech players (Google, FB, etc.) and small start-ups. All with the objective to play where we need to play and drive commercial growth in 26 countries with 33,000 colleagues.
Launch of online e-commerce sales and marketing platform (B2B, B2C, D2C) per country throughout Europe, Middle-East, Africa and Russia. Develop a short to long term multi-channel e-business strategy.
Launch of new retail venture for Deutsche Telekom in Dutch market (T-Online) - Foundation and management of Benelux office / HR, Financing, Customer Service - Introduction of new brand into the market / (Online) marketing campaigns - Marketing & sales of consumer electronics and telecom products via new internet platform - Customer loyalty programs, New business development, Omnichannel initiatives
Initiated, designed and launched e-business platforms which we integrated into Deutsche Telekom Founder and Managing Director of Benelux start-up, part of EU holding. Retail sales of consumer electronic products via B2C & B2B (online) platform. P&L responsible, Led team of 9 FTE (marketing, sales, IT, logistics), > €10 million sales. Member of EU management team. Company sold in 2009.
2004-2007: Account Director / sr. Pan EU Account mgr Responsible for sales and marketing in the European Internet / E-Commerce channel. - Management key accounts (>250 million Euro): Amazon / Media Markt / Pixmania / etc. - Management of 10 local (country based) key account managers - Strategic development of EU sales channel (complete Canon product range) - Negotiation of yearly sales & marketing targets - Roll-out European integration projects - set-up new CCI EU HQ 2002-2004: Business Operations mgr Austria & Switzerland 2000-2002: Marketing Manager Eastern Europe & Russia