Leuven, Flemish Region, Belgium
βοΈ General Manager with international sales & marketing background. π Proven track record, I improve business results by developing and implementing strong and effective growth strategies and operational excellence. β +3216329500 β [email protected] Specialties: β Corporate strategy β Sales and marketing strategy β Marketing communication (B2B, B2C, corporate) β Business development β Press and public relations β Event planning & management β People management & team building β creating a financially healthy environment
Faculty Club is the meeting and conference center of the University of Leuven, offering modern meeting, conference, seminar and hotel facilities, including banqueting services and a gastronomic restaurant. Faculty Club welcomes the academic and business world, but also associations and individuals that appreciate fine dining. Major Areas Of Responsibility β’ Building strategic & operational plan leading to sustained growth of turnover and profit. β’ Overseeing daily operations by planning & supervising the activities of the workforce to ensure a smooth and profitable running of the business. β’ Identifying cost structure opportunities with a strong focus on efficiency and being able to drive change towards productivity. β’ Anticipate risks, gaps and opportunities related to revenue forecast and M&E pipeline, proactively working with respective departments to ensure optimal results. β’ challenge Revenue and Sales teams in relation to pricing & prospection strategy. β’ Strong and recognized leader, ensuring that employees work as a well-functioning team. β’ Responsible for the Profit & Loss account. β’ identifying & exploiting new business opportunities (new activities) and strategic alliances with partners (hotels & other event venues)
Experienced sales/marketing and general manager with passion for communication, customers, consumers and brands. Combines conceptual & strategic thinking with entrepreneurial spirit for implementation Team player and team builder, Driven by growth. βΊ Consulting activities and interim/project management in the fields of β’ Corporate strategy creation β’ Business plan composition β’ Sales and marketing strategy creation & implementation β’ Conceptualize business models β’ Business unit management β’ Business development in multiple sales channels β’ Public relations management β’ Event management β’ E-commerce and social media βΊ Sectors of activity β’ FMCG coffee & tea industry : Write a business plan for the launch of a new product in the high end restaurant segment, β’ Hotel industry β’ FMCG Alcoholic beverages : Contribute to the strategic & operational marketing plan & create a public relations policy β’ Audio visual industry : Create and implement a business development strategy and a customer retention program β’ Maritime industry : Organize the presidential commissioning of a new container terminal in Nigeria & Ghana and manage the launch of the biggest container vessels for West Africa β’ Postal services : Launch of a new direct marketing tool to generate extra sales β’ Automotive industry : Create and implement a lead generation program & customer relationship building program β’ Casino and Entertainment industry : Set up the marketing strategy and run the marketing department during the critical launch phase in Belgium β’ Payment automation : Create a growth driven business plan to conquer new markets β’ Private banking : Develop a sales strategy & operational plan for lead generation β’ Insurance sector : Develop a business plan for the launch of a new insurance product β’ Jewelry and diamond industry : Create a launch plan of a new concept on the international market, General management β’ Sports and event venue : Set up and general management
ο§ Responsible for the global strategic marketing management and the coordination of local marketing activities throughout the world ο§ Responsible for the marketing & PR management of the Belgian affiliate, for the composition and execution of a comprehensive business plan, for the strategic and operational marketing management and for the public relations
Responsible for consulting on marketing and sales strategy to FMCG companies (client portfolio: Unilever, Beiersdorf, Kimberly-Clark, RJ Reynolds, Wilkinson Sword)
Responsible for the P&L of the business unit βOut of Homeβ of the BeLux affiliate, and for creating a sales and marketing strategy and implementation in the field. Coached a sales team of 12 sales executives.