Zurich, Switzerland
Influential global marketing professional in biotech/pharma industry with track record of success in strategic planning, new product development, launches and life-cycle management • Delivering commercial insights and evidence-based recommendations for strategic decisions at all phases of product life-cycle to guide commercial strategy, portfolio planning and operations • Developing product/market opportunity assessments and business cases across disease areas • Deep experience with business intelligence planning and tools (market research, competitive intelligence, forecasting) and translating key insights to bring objectivity to decision making • Practiced in client/stakeholder engagement and business development activities • Committed and enthusiastic approach to training, workshop facilitation and best practice sharing • Strong communication and dissemination skills to work across complex organizations and cultures • Experienced in global projects across European, US, Asian and other markets
Strategic & operational marketing consulting; Client / stakeholder engagement; Life-cycle management, branding development and communications, product launch planning / execution / tracking; Competitive Intelligence (CI) strategy and tactics; Market Research planning and execution; Marketing Excellence teaching, training, workshop facilitation, coaching; Developing education programs; Delivering impactful presentations Mandates include: - Nordimed Healthcare: Moderating neurologist interviews in French, presentation development - UCB Pharma: Global Insights to Impact: Segmentation & Targeting Workgroup - Bluecrest Consulting: Marketing Excellence training workshops - McCann Complete Medical: Client engagement - Boehringer Ingelheim HQ: CI Analyses, Pharma/Biotech & Animal Health - Roche, Basel HQ: Strategic Insights Management