Amsterdam, North Holland, Netherlands
Internet pioneer since 1998, I have driven digital innovation in leadership roles at Apple, Philips, and Packard Bell. As the founder of Cleeng, I set out to address one of the most critical challenges in the subscription economy: maximizing subscriber engagement and loyalty. Cleeng is the world’s leading Subscriber Retention Management (SRM®) platform, trusted by top brands such as the NFL, NHL, Fox/Big Ten, FIFA, Optus, and Univision. We empower direct-to-consumer businesses to transform retention into their primary growth engine. Fueled by a passion for AI, data, clients’ problem solving and building high-performing global teams, I lead our mission to deliver actionable strategies that help businesses excel in today’s fast-evolving digital landscape. My focus is on measurable results, sustainable growth, continuous innovation, and creating environments where teams and clients thrive.
Launched in 2011, Cleeng is uniquely focusing on Subscriber Retention Management (SRM™) a platform designed for OTT services. Dedicated to online video monetisation, Cleeng started working with brands like HBO Boxing, FIFA World Cup, Foxtel, Sinclair Broadcasting Group, FranceTV and 100’s of broadcasters and media organisations to sell their live pay-per-view events and SVOD content. Accumulating a wealth of experience, the company has since then developed a unique platform to overcome churn and predict retention using millions of data-points. The Subscription economy is booming, and more attention needs to be put on subscriber retention. Improving these metrics is essential to reaching a positive ROI and to continue to grow the subscriber base year-on-year. The Cleeng SRM stack is deeply connected with the full subscriber journey, from the initial registration and transaction, to creating exceptional identity management, recurring billing, security and customer care experiences. Cleeng was founded in 2011 by former Apple, Philips and NEC e-commerce and media experts, and is currently headquartered in Amsterdam, the Netherlands with offices in the US, Poland, Philipines, Mexico and Australia. Cleeng has received many prestigious awards, including Streaming Media “Top 100 Companies that matter most in online video“ for the past 3 years, and "2019 - Excellence in Content Protection" by TV Connect.
DG2ALL delivers what few management consulting firms can: - experience running large, global online activities, - understanding your sales channels, - managing the internal challenges and changes necessary to deliver innovative solutions, - think strategic, and deliver operational, practical recommendations Standing at the intersection of management consultants, creative agencies and IT providers, DG2ALL digital architects works with a client to identify its objectives, constraints and digital maturity before delivering, with a pool of leading partners, the best solution for driving its online or e-commerce presence. Clients include: Tele2 Russia, TomTom, Danone, Philips, Net a Porter.
Built from scratch Philips global Online unit. Drove the vision, and executed Philips online strategy for all consumer divisions worldwide (Web presence in 52 countries, 37 languages) The biggest challenge was to transform a 14B€ organisation, to leverage the power of the web and CRM, so to strengthen the brand, consumer NPS, and build competitive advantage. Part of this transformation was the development and implementation of a direct ecommerce strategy in 9 main countries within 18 months, complementing the indirect partners' business. I recruited and assembled a talented new team to drive that change, and empower the Philips organization to make best use of the speed and efficiencies generated by global web infrastructures. Member of the worldwide Philips Marketing Management, and EMEA Business Management teams.
General Manager of Apple European Online Stores. Ecommerce presence in 16 countries. Under my leadership, the Apple online stores grew from a marginal business into the single largest retailer of Apple products, and ranked within the top 5 of European ecommerce sites in revenue. Pioneered some of the first pan-European keywords and affiliation marketing programs. Member of Apple European Management and Worldwide OnlineStore teams.
Built Packard Bell first internet activities across Europe, from corporate web site, user base community management, ISP relationship, and product developments. Launched highly innovative PC+internet subscription model called Planetis. Worked on several business development initiatives, including Europe's 1st free ISP in the UK with Dixons Group. Team of 32 people in multiple countries. Member of the European management team.