Cannes, Provence-Alpes-Cรดte d'Azur, France
To be a product or portfolio marketer in deeptech is to be the one person who actually understands the customer, and then has to get that understanding out of your own head and into everyone else's. I built Black Camel for those people. It's the studio for product and portfolio marketers in complex tech and engineering: the products that are hard to show, because the value lives inside a chip, a network or a model, and a screen recording never gets anyone to "now I understand it." Here's how we work. We take what's in your head and stay with it until we feel it the way you do. Bring us everything: your references, the rough cut in your head, the way you're sure it should open. Maybe you arrive with it half-built and want a partner to make it sharper. Maybe you want the opposite, to take this somewhere your category has never been. We read which one you are that day, and go there. And we tell you straight when there's a better way. Then we push it somewhere distinctive: a metaphor that gives the product a shape the buyer hasn't seen, subtle wit, story instead of explanation, a creative direction no one else in your category owns. And we protect you through the part that hurts. When legal, the CFO and ten stakeholders need it toned down, we tone it down. We win buy-in early, at concept, so the hard conversations happen on paper, not on film. And when the version in your head moves, because it always does, the revert's on us. So it travels. Sales sends it. A champion forwards it into a deal you'd never heard of. The version that lived in your head becomes the one the whole org works from, and the launch is yours. 500+ films, 40 B2B tech brands, 18 countries, since 2022. Thales, Ping Identity, Crusoe, LexisNexis Risk Solutions, and more. Got a launch you can't afford to ship quietly? Say hello. [email protected] ยท https://blackcamel.agency/ ๐๐๐จ๐ฎ๐ญ ๐ฆ๐: New Zealander. Living in Cannes. I've been a dyslexic entrepreneur long enough to know that good ideas don't need perfect spelling. They need the stamina to survive contact with reality. Before Black Camel: built and exited OS2i (RPO firm, 180 employees, four continents, sold to Verve Communication in 2009). Founded The Social Effect (B2B demand generation, 15 years). Ran The Effect Group as CEO across three agencies.
Most B2B video looks like the category and disappears. Sales never sends it, champions never forward it, and a quarter later no one remembers it ran. We work the other way around. Black Camel makes launch and explainer video for product and portfolio marketers in complex tech and engineering: the products that are hard to show, where the value lives inside a chip, a network or a model and a screen recording never gets anyone to "now I understand it." The launch and the explainer when you own a product. The connecting story that makes a whole suite feel like one company when you own a portfolio. What gets the work used is distinctiveness, by craft, not by accident: a metaphor that gives the product a shape the buyer hasn't seen, subtle wit, story instead of explanation, a creative direction no one else in your category owns. How we work: the team that pitches you is the team in the edit. We shape the brief with you, win buy-in early at concept so the hard conversations happen on paper, and when the version in your head moves, the revert's on us. We shoot modular, so one production becomes a set of films that hold together across formats and verticals instead of a stack of one-offs. Our base in Cape Town puts ambitious craft within reach of a launch budget, with crews working globally. How we start: free. We pitch a creative concept, storyboard, script, hook and moodboard before you spend a thing. If one lands, we build from there. 500+ films. 40+ B2B tech brands. 18 countries. Since 2022. Clients include Thales, Workato, Crusoe, LexisNexis Risk Solutions, CatchPoint, Ping Identity and Vividly. HQ in the UK. Production in Cape Town. Working globally. blackcamel.agency
We Market Events (WME) is a specialist digital marketing agency that partners with the global events industry to help them grow their events with attendees, exhibitors and sponsors (Delprom, Visprom, Exprom) WME is an Effect Group company.
The agency group I oversee [The Effect Group] is a growing team of 40 BยฒB demand generation specialists who combine their skills across Research, Strategy, Creative (Video), Paid Media & Conversion Optimization to help and fix our BยฒB customer's demand creation, capture & generation challenges. The Effect Group comprises three BยฒB agencies, all with Demand Generation, Creation, and Capture at their core. ๐ฐ The Social Effect accelerating pipeline & revenue for B2Bs, from brand to sale. ๐ We Market Events filling B2B events with the right attendees, delegates & exhibitors. ๐ซ Black Camel Agency cutting through boring B2B advertising to standing out with entertaining, engaging & educational videos.
The Social Effect (TSE) is an Effect Group Company. I founded The Social Effect, twelve years ago with no other goal than to help B2B technology clients build ROI producing online/social communities, at a time when social media was still being called โfluffyโ. The Social Effect has since grown way beyond our early remit of proving we can get ROI from social media. We are now a team of 30 delivering digital market professionals delivering B2B demand generation (funnel optimization), conversion rate optimization (CRO) and account-based communities (ABC) solutions across the world. What some of our clients have said; ๐"You have turned on a constant flow of highly qualified ISV leads for Salesforce at a fraction of the cost of using traditional marketing channels" Gary West, VP Salesforce.com Europe ๐" I am astounded by the engagement, the Community continues to generate trackable leads, The Social Effect are true partnersโ Nicole Bono, Marketing Director, Fuel Education ๐Nothing but positive comment regarding The Social Effects Outsourced Community Management Solutions. All expectations exceeded!โ Tara Lovelock, Marketing Director, Messe Frankfurt ๐Our community has saved us thousands in buying databases and has led to a 100x ROIโ Mike Anstey, CEO, Pilot Lite Venture ๐"The Social Effect has led our campaigns with constant creativity, energy and talent. Whilst we were previously sceptical about the B2B worthiness of certain channels, The Social Effect have challenged our views and proved that we had B2B marketing opportunities in areas we would not have explored. The Social Effect work in partnership, they live our project with us, and Regan and his great team are a paragon of customer care and contact." Rob Sherwood, Managing Director, Messe Frankfurt
Successfully founded, grew & exited Capital Green Talent. A clean-technology executive, search & selection company specializing in building management teams for start-ups and scaling high-growth clean-technology companies in emerging markets.