Arendonk, Flemish Region, Belgium
Seasoned Channel Development Leader with 25+ years of experience in international IT environments, including Dell Technologies, Microsoft, Dropbox and Logitech. Extensive experience across Windows PC & peripherals, Enterprise Server hard & software, storage solutions for SME and enterprise segments, as well as video collaboration and personal workspace solutions. Proven track record in the Benelux and Nordics regions with Tier 1 partners, operating within complex, multi-country matrix organizations both internally and at partners. Deep understanding of both physical and digital distribution models, including SaaS, with hands-on experience in partner-led and vendor-led, direct and indirect sales motions. Recognized for effectively driving “to & through” channel strategies that translate into measurable commercial outcomes. Strong focus on execution: designing and scaling go-to-market programs, activating partner ecosystems, and accelerating revenue growth. Combines analytical rigor with clear, impactful communication, including executive-level presentations and large-scale partner engagement. Delivers value at the intersection of strategy, execution, and partnerships consistently aligning stakeholders to achieve sustainable growth.
As Senior Channel Manager for the Benelux, I drive Logitech’s growth by building strong partnerships across international resellers, managed partners and broadline distributors. I lead the local engagement with key global resellers such as Dustin and Bechtle, aligning joint business plans to scale Logitech’s full portfolio across the region. I own the Distri Managed Partner Community, identifying and developing high‑potential partners and guiding them toward direct managed status through structured enablement, performance management and pipeline acceleration. I manage the relationships with our four broadline distributors, covering service licensing, video collaboration hardware and room solutions, and personal workspace products. My focus is on scalable growth, operational excellence and a consistent go‑to‑market across the Benelux. I am recognized as a trusted sparring partner at C‑level, able to translate strategic priorities into concrete commercial outcomes. At the same time, I work hands‑on with sales teams on the floor, ensuring execution, momentum and measurable impact. This combination allows me to operate effectively at every tier of the channel model — from strategic alignment to operational delivery.
Starting new role as per 4th of September! Soon more info.
Channext is a Channel Intelligence platform for vendors, distributors, and partners to accelerate channel growth. We help channel teams to collaborate on sales & marketing activities and unlock previously hidden data to predict revenue, save time and resources, access end-user data, and create raving partners. Responsible for expansion into the EMEA organisations from our existing Benelux customers Building joined GTM's for our customers to develop new market strategies and new partner ecosystems Help indirect organisations optimize their marketing efficiency and MDF effectiveness
Responsible for the region France and Benelux for finding, attracting, connecting and building the new era of partners for the SaaS financial industry. Worked with consulting partners like WiPro, DXE, Accenture, PhiPartners (UK) and Tesselate (France)