Frankfurt Rhine-Main Metropolitan Area
I build communication systems that make brands relevant across markets, platforms, and cultures. I operate at the intersection of strategy, creative direction and content, integrating: - sharp strategic thinking and high-impact creativity - digital content and real-world brand experience - global brand values and locally relevant insights What I actually do: - Turn brand strategy into scalable content ecosystems - Bridge global intent with local relevance - Build creative frameworks that teams can execute
- Collaborate with Red Bull HQ on international master asset developments for world-wide use on ATL/BTL/Digital/Event/Activation fields, digital content creation for Red Bull social media platforms - Lead creative strategy and content direction across 20+ markets (CEE, Adriatic, Central Asia) - Drive sustained double-digit growth and ~120% sales uplift across coordinated markets - Coordinate the communication activities of the respective markets, keeping contact with the local brand teams and the local creative agencies, collaborating with 100+ professionals - Lead the local creative agency pitches, recruiting top local talents and partner agencies, training local workforce
- Led integrated creative across FMCG, automotive, and finance - Elevated creative standards while maintaining commercial impact - Partnered directly with senior clients on brand and communication strategy - Drove regional campaign development beyond local market scope
- Led integrated creative across ATL, BTL, digital, CRM, and brand strategy — aligning brand building with performance-driven communication - Oversaw creative departments and defined workflows across disciplines, ensuring consistency from strategic thinking to execution - Designed and scaled data-driven communication and CRM ecosystems, applying ROI/ROA frameworks to optimize effectiveness and long-term value - Managed 25+ local and international clients across FMCG, automotive, finance, and telecom - Translated brand storytelling into measurable engagement and business impact across channels - Contributed to new business growth, shaping both creative output and strategic positioning
- Built and scaled an independent agency across FMCG, automotive, finance, and telecom sectors - Led creative output end-to-end — from strategic definition to execution across channels - Drove client acquisition and business growth, expanding the agency’s portfolio and market presence - Recruited and developed creative talent, shaping a high-performing, award-winning team and culture