Sal Daoud

Head of International Sales at Multiply Media Group | Cultural Expert | Podcaster | International Brand Partnerships | Managing Global Investment across UAE & UK

Dubai, United Arab Emirates

About

I operate at the intersection of global markets, premium media, and strategic growth within Out-of-Home (OOH). As Head of International Sales at Multiply Media Group, I lead the development of international revenue across key markets including the UK, UAE, connecting global brands with high-impact media opportunities at scale. Over the past decade, I’ve worked closely with agencies, brands, and partners to deliver campaigns that go beyond visibility, focusing on context, audience quality, and long-term commercial value. From landmark locations in London such as Knightsbridge to high-impact corridors like Sheikh Zayed Road, my focus is on positioning brands in environments that truly matter. What differentiates my approach is a global lens with local execution, understanding how markets behave individually, while unlocking opportunities across borders. I believe the future of OOH lies in premium environments, strategic partnerships, and integrated global thinking, and I’m passionate about helping brands and agencies navigate that shift. Always open to connecting with like-minded professionals across markets who are looking to elevate their approach to OOH.

Experience

  • Head of International Sales at Multiply Media Group
    Oct 2025 - Present · 9 mos

    As Head of International Sales at MMG, we will play a crucial role in helping our customers and agencies leverage one integrated platform for cross-border buying. This approach will enable speed, transparency, and efficiency across the most premium outdoor sites in the world’s most iconic cities. I’m excited to help bring this vision to life, making global OOH planning and execution simpler, smarter, and more impactful than ever.

  • oOh! (Full-time · 3 yrs 1 mo)
    • Head of International Sales
      Apr 2024 - Sep 2025 · 1 yr 6 mos

      As the Head of International Sales at oOh!, I lead the international sales team, drive global expansion, and manage relationships with international agencies and clients. My role involves strategic planning, setting sales targets, and ensuring the team meets these goals. Additionally, I help identify new market opportunities and develop strategies to enhance the company's global opportunities!

    • International Partnerships Manager
      Sep 2022 - Apr 2024 · 1 yr 8 mos

      Responsible for creating, establishing and executing on the oOh! Media International strategy that ensures customer growth and acquisition across global agencies, buyers agents and direct customer. Delivering strategic OOH solutions and driving incremental revenue for the business across all channels within the oOh! Media Eco-system. A communication and cultural expert which allows me to connect, engage and educate global audiences to further build trust and connection that yield revenue and growth opportunities.

  • VMG (Venetian Media Group) (Full-time · 2 yrs 1 mo)
    • National Head of Sales & Partnerships Director
      Feb 2022 - Sep 2022 · 8 mos

    • National Head of Sales & Digital Growth
      May 2021 - Feb 2022 · 10 mos

      Creating impactful Digital and Out of Home campaigns by combining our national billboard footprint with our world-class digital marketing. We create impactful solutions with a strong return on investment (ROI) across SEM, SEO, CRO, PPC, Ecommerce and Social Media Marketing. Priding ourselves as lead generation specialists, we help SMB's grow their digital and OOH presence across our metro and regional footprints. Build trust and awareness through OOH and drive lead generation and results through performance digital. A powerful combination for any business looking to scale.

    • National Head of Sales
      Sep 2020 - May 2021 · 9 mos

      CVO creates dynamic connections between business and people by harnessing effective street-level advertising to target and impact their community and suburban audiences. With an extensive range of outdoor solutions across their metro and regional footprint, CVO is the nation's local area marketing experts.

  • oOh! (5 yrs 8 mos)
    • Senior Business Manager
      Oct 2018 - Sep 2020 · 2 yrs

      • Winner of the 2019 National Sales Award • oOh! Way Training Facilitator • Host of ‘Tuesday Talks’ Marketing Panel

    • Business Manager - Direct Sales
      Feb 2015 - Sep 2020 · 5 yrs 8 mos

      Billboards, Outdoor, Experimental, Airport and Retail Advertising. oOh! specialises in providing clients with Unmissable creative media solutions that connect with more consumers while they are away from home. We do this through our diverse product offering across road, retail, airport, cafes, venue, study, social sports and experiential opportunities, throughout urban and regional Australia as well as oOh! channels in New Zealand. oOh! also has the largest digital advertising network in Australia to create Unmissable impact for brands

  • Advertising Graphic Designer at Sensis
    Jul 2003 - Apr 2014 · 10 yrs 10 mos

    Managed Graphic Design teams, artwork and workflow systems Strategic planning and design of Print and Online advertising for ‘Yellow Pages’ clients. client meetings (on and off-site) to fulfil design requirements within tight deadlines. Communcating with stakeholders and customers to ensure marketing needs are fulfilled Use of industry standard apple mac equipment and software. Design marketing collateral and internal promotions for ‘Yellow Pages’. Sitesmart web design and creation