Adrian Wons

The “how-to-carbon-credits”-guy | Protecting Companies from Greenwashing Risk | Founder & CEO @ Senken

Berlin, Berlin, Germany

About

Did you know: a total investment in nature of $8.1 trillion is required between now and 2050? The challenge we face amidst the sustainability transformation is huge. We first have to decarbonise as much as possible but still funnel $8.1tn into nature. Carbon markets are one of our biggest chances to scale up the current funding, but the voluntary carbon market hasn't been glorious up to this date: ❌ Scandals around overpromising projects ❌ Risk of greenwashing claims ❌ No transparency around claims & quality But it doesn't have to be this way... During a research project three years ago that led me on a road trip through Southern Africa, I interviewed farmers on what would incentivize them to switch to regenerative practices. Most farmers said carbon markets are a great tool, but only task transparency, and often, the money either arrives late or not at all. From that point, I became obsessed with figuring out how to use technology and innovation to fix carbon projects' trust crisis. This led to the founding of Senken two years ago, where we have the big, hairy, audacious goal of funneling €100b into nature in the coming years. This led to the founding of Senken two years ago, where we have the big, hairy, audacious goal of funneling €100b in capital to nature. With my amazing team, we've built a digital platform that: ✓ Ensures only the highest quality projects get funded (only 5% make it through our due diligence) ✓ Ensures the money arrives at the projects (using blockchain technology) ✓ Ensures you don't have to worry about greenwashing (with our AI-backed guarantee) To learn more about how Senken is leading the charge in transforming carbon markets for nature's benefit, I invite you to visit our website [www.senken.io](http://www.senken.io/) or shoot me a message!

Experience

  • Co-Founder & CEO at Senken
    Aug 2021 - Present · 5 yrs

    Senken is the quality gateway to carbon markets, helping companies achieve their climate targets through AI-verified, high-quality carbon credits that eliminate greenwashing risk and ensure CSRD compliance. As Founder & CEO, my role is to lead our mission of funneling €100 billion to nature by transforming how corporations approach carbon markets - from risky commodity trading to strategic climate investment. Ready to protect your company from greenwashing risk while achieving real climate impact? Connect with me here or start with our free 5-day course at senken.io/course Responsibilities & Achievements: - Leading product vision for our AI Quality Framework analyzing 600+ data points per project - Building partnerships with leading DACH corporations (Telekom, Vodafone) for sustainable carbon strategies - Splitting operations between Berlin (GTM) and Cape Town (project verification) - Developing long-term procurement strategies for Fortune 500 sustainability teams - Speaking at major sustainability conferences across Europe - Identified that 85% of carbon credits lack real impact - developed solution to find the top 5% - Grew revenue 8-10x in 2024 as CSRD compliance drove quality demand - Built proprietary AI framework preventing 4/5 DAX companies from greenwashing exposure - Established on-ground presence in Africa for direct project verification - Created buyer protection program - first insurance-style guarantee in carbon markets

  • Director Competence Center for Sustainable Innovation at University of Digital Science (UDS Berlin)
    Mar 2020 - Present · 6 yrs 5 mos

    The Competence Center researches and teaches the intersection of technological innovation and sustainability transformation, focusing on practical applications for businesses. As Director, my role was to bridge academic research with real-world sustainability challenges, ultimately leading to the insights that founded Senken. This research revealed the €100 billion opportunity in fixing carbon markets - leading directly to Senken's founding. Achievements/Results: - Led research on regenerative agriculture incentives across Southern Africa - Interviewed farmers in South Africa, Namibia, Zimbabwe, Botswana on carbon market barriers - Developed frameworks connecting blockchain technology to environmental markets - Published research on innovation structures in sustainability transitions - Discovered critical market failure: farmers willing to adopt regenerative practices but blocked by unreliable carbon credit systems - Identified technology solutions to transparency and trust issues in carbon markets - Research directly led to founding Senken during COVID lockdown in Cape Town - Built network of on-ground project partners still active today

  • Co-Founder & Serendipity Officer at Wagestolz
    Sep 2019 - Feb 2021 · 1 yr 6 mos

    Wagestotz was an innovation consultancy helping companies foster inventiveness and creative problem-solving, operating at the intersection of diversity, serendipity, and innovation. Achievements/Results: - Developed creative innovation frameworks for corporate clients - Led workshops on fostering entrepreneurial thinking in large organizations - Built methodologies for "planned serendipity" in R&D processes - Early entrepreneurial experience that shaped approach to problem-solving - Developed skills in making complex innovation concepts accessible to corporates - Built foundation for later work connecting disparate fields (tech + climate)

  • EY (3 yrs 1 mo)
    • Digital Advisory & Blockchain Lead Germany
      Sep 2016 - Sep 2019 · 3 yrs 1 mo

      At EY, I helped traditional German companies navigate digital transformation, with a special focus on blockchain applications for enterprise use cases. Achievements/Results: - Led blockchain feasibility studies for DAX companies - Developed go-to-market strategies for digital initiatives - Authored thought leadership on enterprise blockchain adoption - Managed cross-functional teams on transformation projects - Co-authored first German book on blockchain for Springer Publishing - Built expertise in translating complex technology for corporate executives - Gained deep understanding of German corporate sustainability reporting needs - Left to pursue entrepreneurial path after seeing innovation limitations in traditional consulting

    • GSA Startup Initiative
      Aug 2017 - Aug 2019 · 2 yrs 1 mo

  • Continental (1 yr 2 mos)
    • Product Development (Six Sigma) & PCB Manufacturing - Internship in Malaysia
      Feb 2014 - Oct 2014 · 9 mos

    • Core Development for Sensors - Working Student
      Sep 2013 - Feb 2014 · 6 mos