Rolf Gerber

Head of Marketing Communications at Ypsomed

Greater Bern Area

About

I am an accomplished marketing and branding professional with international experience in consumer goods and MedTech. I combine analytical thinking with creativity and bring flexibility, reliability, and composure to complex situations. As a people manager, I apply intent-based leadership, actively coach teams, and drive performance and process improvements. Core strengths include branding, marketing communication, product management, and cross-functional collaboration.

Experience

  • Ypsomed AG (3 yrs 5 mos)
    • Head of Marketing Communications
      Feb 2026 - Present · 6 mos

    • Manager Marketing
      Apr 2024 - Present · 2 yrs 4 mos

    • Marketing Manager Ypsomed Delivery Systems
      Mar 2023 - Apr 2024 · 1 yr 2 mos

  • Director, Global Marketing at Demant
    Nov 2020 - Dec 2022 · 2 yrs 2 mos

    Marketing campaigns, cross media digital & print - Organizational & personal lead of 14-member marketing media creation & production team - Deployment of media worldwide, support sales companies and distributors - Redesign of planning- and creative processes and collaboration, internal and external - Alignment and integration of Bern HQ media creation with Global Marketing HQs CPH & WAW - Member of Marketing Management Group Bernafon, Bern HQ - Member of Global Marketing Leadership Team, Demant

  • Head of Marketing Support International at Bernafon AG
    Sep 2010 - Nov 2020 · 10 yrs 3 mos

    Marketing campaigns, cross media digital & print - Organizational & personal lead of 10-member marketing media production team, deployment - Close cooperation with 25 international sales companies and over 30 independent distributors - Development of social media channels for Bernafon - Social media management for Bernafon on a global scale - Member of Marketing Management Group Bernafon, Bern HQ

  • Group Product Manager Consumer Products at Biella Group
    Apr 2006 - Mar 2010 · 4 yrs

    Trend- and premium paper- and textile articles, international - Development of back-to-school assortments and brands - Negotiation and management of motif licenses (Disney, WB, etc.) - Marketing communication - Guidance and approval of creation - Close collaboration with purchasing (Eastern Europe, Far East)

  • Biella Schweiz AG ()
    • Head of Trade Marketing
      Jan 2006 - Dec 2006 · 1 yr

      Stationery, diaries, paper and textile, Swiss market - Build, establish and lead Trade Marketing organization (5 employees) - Product development - Marketing Communication B2B and B2C - Public relations

    • Product Manager
      Jul 2001 - Dec 2005 · 4 yrs 6 mos

      Diaries and Calendars - Create products and offers (1 employee) - Assortment definition & maintenance, category profitabilization - Key Accounts - Cooperations, marketing communication

    • Project Lead Print & Imaging
      Oct 1999 - Jun 2001 · 1 yr 9 mos

      - Coordinate production-outsourcing - Introduce catalog system - Website development & maintenance for company “Biella Calender“