Birmingham, England, United Kingdom
A results-driven Digital Marketing Specialist with 6 years of experience in E-commerce field. Proven track record of creating and executing successful campaigns across different channels. Passionate about marketing analysis, human-centric technologies and creating impactful results.
Studied MSc. Marketing & UX at Bournemouth University
- Developed and executed successful email marketing campaigns, resulting in a 30% increase in open rates and a 48% increase in click-through rates. - Used A/B testing and other analytical tools to optimize digital campaigns, created and implemented a social media content calendar, resulting in a 30% increase in engagement across all platforms and driving sales of key services. - Assisted in the production of marketing materials such as brochures, flyers, and digital assets, ensuring that they adhered to the company's brand guidelines. - Established strong working relationships with external vendors to negotiate favourable terms and ensure timely delivery of marketing materials and services. - Assisted in the planning and execution of trade shows, conferences, and other events. - Collaborated with cross-functional teams to develop and implement joint marketing initiatives with external partners, such as co-branded campaigns and sponsorships. *Tools used: - Email marketing: Mailchimp, Sendinblue - Landing pages optimization and CRM: Haravan - Web analytics: Google Analytics - SEO: Yoast, SEM Rush - Social media: Hootsuite - Design & creative: Adobe Creative Suite, Canva - Platforms: Facebook, Instagram, GDN, Zalo OA