New Delhi, Delhi, India
Growth and retention marketer with 5+ years of experience across gaming, consumer tech, CRM, and community-led growth ecosystems. My background is a mix of marketing strategy and deep gaming culture involvement — from working on lifecycle marketing and user retention campaigns to professional esports commentary and community engagement. Over the years, I’ve worked across: • CRM & lifecycle marketing • User retention & reactivation • Community building & engagement • Growth campaigns & GTM strategy • Gaming and sports-tech ecosystems At Baazi Games and GullyCricket, I’ve worked on campaigns focused on retention, dormant user reactivation, engagement funnels, and community-led growth strategies. I’m particularly interested in the intersection of gaming, audience psychology, live-service ecosystems, and long-term user engagement. Currently exploring opportunities across gaming, growth, retention, and consumer-tech ecosystems.
- Optimized the communication pipeline, resulting in a significant increase in click-through rate (CTR) to - enhance user engagement and conversion. - Negotiated effectively with third-party companies to secure the best rates for SMS, WhatsApp, and other communication channels, leading to cost savings and improved outreach. - Strategically defined user segments and implemented targeted marketing initiatives, boosting revenue and extending user playtime within the app. - Enhanced user experiences by revamping user journeys, employing A/B testing through CleverTap, and streamlining the app's structure, resulting in improved usability and higher conversion rates. - Managed retention ad content and in-app banners to consistently refresh the app's appearance and maintain its attractiveness to users. - Collaborated across diverse teams to ensure the app aligned with market demands, culminating in a notable 4% increase in M3 user retention rates.
- Successfully curated engaging content for a sports league, focusing on football and cricket, resulting in a significant boost in user engagement. - Played a pivotal role in assisting with content and design for advertisements, contributing to the overall branding efforts. - Spearheaded the development of marketing communication plans and Standard Operating Procedures (SOPs) to ensure consistency and efficiency in brand messaging and operations. - Achieved a remarkable 1.78% increase in click-through rate (CTR) by consistently delivering compelling sports content that resonated with users. - Established and nurtured a highly active sports community, growing it to over 4600 enthusiastic users, fostering brand loyalty and community engagement.
Formulating and executing strategies to drive business growth, including the acquisition of new clients and the optimization of revenue streams. Managed accounts across a wide array of industries, spanning gaming, entertainment, technology, electronics manufacturing, quick-service restaurants (QSR), and the automobile sector.