Greater Montreal Metropolitan Area
EXECUTIVE PROFILE I am an executive who can best be described as driven to deliver. For 25+ years, I have achieved success in sales, marketing, strategic planing and business development in progressive and dynamic corporate and entrepreneurial leadership roles. Each stage of my career has been defined by a passion for building the strongest possible foundation for success. Whether my goal is to carve out a new sales territory, actualize a unique product offering, or build a competitive enterprise from the ground up, I apply everything in my executive skill set to ensure unprecedented results. QUALIFICATIONS IN ACTION After cultivating my expertise in sales and business with major firms, including H.J. Heinz and Infopharm, I joined the ranks of Nova BUS, a Volvo company, as marketing analyst. My contributions in strategic planning and decision-making quickly led to my promotion into a marketing manager position. Soon after, I became marketing director for industrial electronics manufacturer WECO. Over 6 years, I proved myself as a high caliber management professional and was tapped to turn around a rapidly dwindling sales department. In 2006, I took on a marketing directorship with construction materials giant TECHO-BLOC, including oversight of a $5M budget and authority for all segmented territories. VALUE PROPOSITION Having sharpened my aptitude in business planning, strategic marketing, branding, and business development in highly competitive industries, I ventured out on my own with Pragga Stones in 2007. With a mission to import and sell decorative stones, I realized the company’s potential and implemented a business strategy based on innovative design, unique product offering, and world-class service. The result is a range of expertise spanning the entire sales and marketing continuum and unique insight into market/consumer trends that I can harness to drive unprecedented, sustainable growth in any industry.
Envision the future you want, within the context of your current organization, and we will plan sound business strategies, tactics and resources that will make your company from where it is today to where it needs to be.
My role as a Senior Business Consultant with BDC Advisory Services gives me the opportunity to work with great Canadian entrepreneurs to grow through best practices in Revenue, Growth and Expansion and help them determine how their sales and marketing, International expansion can enhance the growth of their businesses.
My role as a Business Consultant with BDC Advisory Services gives me the opportunity to work with Canadian entrepreneurs to grow through best practices in Integrated Sales and Marketing and help them determine how their sales and marketing can enhance the growth of their businesses.
I launched this independent dealer and distributor of quality decorative stone into the Canadian marketplace and steered its growth into an established and respected industry player over the next 8 years. As founder and president, I: • Took the lead in strategic planning and execution across all areas of operation • Leveraged in-depth research to build and implement multipronged sales and marketing plans • Crafted a unique and competitive brand with presence in print, online, and trade show spaces • Developed a best-in-class product offering based on inimitable range and quality • Deployed a high impact website that capitalized on the best in SEO and Google analytics • Maintained full fiscal oversight of budgeting and revenue generation In addition to the rapid and impressive growth of the business, my key accomplishments with Pragga Stones have included: • Driving aggressive sales and revenue growth at 200% in Year 1 and 154% in Year 2 • Achieving exceptional YOY growth and eliminating all outstanding debt by Year 3 • Gaining unprecedented exposure through guest segments on popular home and décor programs • Tapping into a dealer network of over 100 members in Québec, New Brunswick, and the US • Remaining ahead of market trends and consumer demand through meticulous research
MARKETING DIRECTOR (2006-2007) TECHO-BLOC, Montréal QC I joined this dynamic and rapidly growing construction materials manufacturer to harness my expertise and experience to plan and implement productive and persuasive marketing plans covering segmented territories throughout North America. In the role of marketing director, I: • Directed the day-to-day activities of a 5-member marketing team • Developed research-driven and optimized marketing, branding, and promotional initiatives • Produced market-specific branding messages for deployment in 3 distinct regions • Maintained a cohesive brand identity embodying TECHO-BLOC’s core values • Administered territory and department budgets totalling $5M Over the course of my tenure, I succeeded in: • Cementing relationships with outside agencies to build a formidable advertising presence • Negotiating an unprecedented marketing contract with the National Hockey League (NHL) • Proactively identifying and capitalizing on opportunities to enhance the TECHO-BLOC brand
Co-owner of a master distribution company. Handpicked for an elite, 6 person management to create a new complimentary company with shareholder participation. • Catapulting sales with the startup company to over $1M within the initial 18 months • Optimizing revenues in the Asia and Latin America markets as key liaison to regional distributors
MARKETING DIRECTOR (2000-2004) > SALES & MARKETING DIRECTOR (2004-2006) WECO, Montréal QC In 2000, I was handpicked by WECO, a global electronics company manufacturing terminal blocks and electronic modules, to join the team as marketing director. After 4 years of exemplary service, I absorbed new accountabilities in restoring the sales department to top performance. With this goal in mind, I: • Oversaw the activities of a 12-member internal team along with 22 external advertising agencies • Established a sister firm for the exclusive sale of Chinese products to combat Asian competition • Forged partnerships with international distributors to support expansion in Asia and Latin America • Compiled business and competitor intelligence to inform impactful strategic marketing initiatives • Revitalized new product development processes in line with consumer needs and market trends • Rolled out a centralized database and website for streamlined tracking of more than 15K products • Developed and deployed world-class inventory, supplier management, and distribution programs • Mentored team trainers in best practices for capitalizing on high revenue generating streams At the head of both the sales and marketing departments, my leadership yielded achievements in: • Recovering from an $8M sales loss and growing associated revenue from $12M to $16M in 2 years • Catapulting sales with the complimentary company to over $1M within the initial 18 months • Optimizing revenues in the Asia and Latin America markets as key liaison to regional distributors • Providing visionary leadership that resulted in enhanced productivity, growth, and synergy • Rolling out a website overhaul that improved flow, reduced costs, and automated core processes • Fostering a profit-driven, client-oriented approach to strategic sales and marketing