United Kingdom
Innovative UX/UI Designer with expertise in transforming user experience for diverse clients in e-commerce, B2B, and B2C sectors. Led comprehensive design strategies that enhanced user engagement and facilitated digital transformation through responsive websites and applications. Seeking opportunities to drive user-centered design solutions and cross-functional collaboration to elevate digital experiences using skills in content design and prototyping.
Digital Brand • Accumulated global following for digital brand • Algorithm analysis to create 1 million reach in restricted 30 day timeframe. • Managed clients’ digital campaigns to increase reach and engagement rate • Execute creative ideas that solves creative and marketing problems. • Social media video and photo-editing graphics. • Launch international eCommerce functionality in key markets. • Grown content interaction up to 300% • Content reached over 10 million engagements • In-house user interface and experience design (UX/UI). • Design and research based on popular trends in marketing. • Worked on multiple projects and meet deadlines.
• Manage 10 subsidiary brand's social media marketing, through pitching and execution. • Execute marketing in overseas industry. • Implement SEO strategies to website CMS on-page and off-page to increase traffic and exposure. • Optimise continuous and seasonal SEM campaigns on different platforms, Google Ads, Facebook, Instagram etc. • Oversee various E-Commerce platforms and produce marketing campaigns on Shopify, Squarespace, WordPress, Webflow and HKTV mall. • Create editorial O2O graphic and video materials for marketing products. • Handle customer service, stock management and work with different stakeholders. • Propose creative ideas to drive product engagement and traffic sales. • Administer business system research and upgrades to IT management. • Development and management of coding/programming for CSS, HTML, JS and PHP uses.
UX EdTech • Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns • Creating editorial and content creation calendars for various media platforms and outlets • Assisting and launching the design, negotiation and placement of social media ads and email campaigns • Meeting with clients to discuss brand guidelines, goals, budget and timelines • Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns • Researching previous successful campaigns to understand what worked, what didn’t and what can be improved • Conducting online seminars and lectures on UX
Digital Transformation Agency • UX and UI Designer leading the company's design direction for clients. • Pitch and execute creative ideas that solves creative problems • Understand briefs and client’s requirements and offer solutions to UI/UX problems • Worked with clients for E-Commerce, B2B and B2C. • Responsible for the design of the layout, graphics, and user interface for various projects such as responsive websites, applications and digital systems. • Design High-Fidelity mockups based on internal and external client's business goals and objectives • Illustrate design ideas with process flows such as wireframes, sitemaps, or mock ups • Develop responsive design and interactive prototypes • Designing professional user interface and conducting usability test, A/B Testing
Branding and Digital Agency • Create moodboards and wireframes based on client requirement • Communicate design ideas, direction, development with the team • Identify and troubleshoot UX problems • Design High-Fidelity mockups based on external client's business goals and objectives