Kota, Rajasthan, India
Hi, I describe myself as an explorer — curious, creative, analytical, and always eager to understand how things work and how they can work better. I enjoy diving deep into data, discovering insights, and translating them into actionable strategies that create real impact. Currently, as a Senior Analyst at iQuanti, I drive SEO strategy and performance optimization for global enterprise clients. My work spans on-page, off-page, and technical SEO, combining data analysis, strategic planning, and cross-functional collaboration to improve organic visibility and business outcomes. Previously, I’ve explored different dimensions of product and digital marketing through roles at Arthmate, where I led initiatives that increased user adoption 20x within a key program, at Ritva Foundation India, where I created digital content for social causes, and at Younity.in, where I strengthened my understanding of market research and business development. These experiences have shaped my approach — blending creativity, structure, and curiosity to deliver meaningful results.
Key Responsibilities: -Lead comprehensive SEO strategies — spanning on-page, off-page, and technical optimization — to improve search rankings and site health. -Conduct keyword research, content gap analysis, and on-page enhancements including metadata, schema, internal linking, and content optimization. -Manage backlink audits, link-building initiatives, and cleanup activities to strengthen domain authority and backlink quality. -Perform detailed technical site audits to identify and resolve crawl, indexation, and performance issues, ensuring optimal site architecture and page speed. -Build and maintain SEO performance dashboards, analyze KPIs, and deliver actionable insights to address performance fluctuations. -Lead a team of analysts across multiple projects, overseeing deliverables, timelines, and quality control. -Collaborate with cross-functional teams to execute integrated digital marketing strategies across Search, Display, Social, and Remarketing channels. -Develop standard frameworks and process improvements to enhance project efficiency and client deliverable quality. Tools & Platforms: Adobe Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console, Google Keyword Planner, Omniture, Google PageSpeed Insights, BuzzSumo, Profound, OtterlyAI. Projects: Citi Bank | U.S. Bank | Laurel Road | Oportun
-Significantly increased user adoption within a core program, leading to a 20x growth in participation. -Developed and implemented strategies to ensure the program's long-term viability. -Created a dashboard and utilized data analysis to optimize the user experience and contribute to program success. Projects: -Airtel -Meesho
-Consistently exceeded sales targets, ranking as a top performer in the first week. -Contributed to the launch of a new course through market research and mentor selection. -Identified website improvement opportunities based on competitor analysis, enhancing user experience.
-Content Writer and Graphic Designer (Canva) -Contributed to campaign development and program organization for menstrual hygiene awareness initiatives.
-Visionaries is an student initiative which aims to help students who are visually impaired. -My work include recording books, editing, proofreading, summarizing assignments, exam writing(as a scribe).