Oklahoma City, Oklahoma, United States
Award-winning strategic marketing executive and creative production director performs targeted, measurable, and interactive promotion of products and services that reach and convert leads into customers: • Markets brands, builds preferences, engages with customers, and increases sales through existing and emerging digital marketing techniques • Leverages effective use of all tools, including social media marketing and optimization, search engine optimization (SEO), search engine marketing (SEM), content marketing and automation, influencer marketing, campaign marketing, e-commerce marketing, e-mail marketing, data-driven marketing, display advertising, and games • Leads and develops performance-driven teams through individual mentoring, coaching and employee engagement
Responsible for driving Paid Social product growth and strategic expansion efforts. I focus on unlocking new opportunities within Logical Position’s client base, developing external partnerships, and positioning Paid Social as a standalone performance driver. In This Role I: ★ Proactively identify clients underinvesting in Paid Social and collaborate with internal teams to build roadmaps for expansion and ROI growth. ★ Serve as a strategic connector between internal departments—sales, product, creative, and strategy—ensuring Paid Social is part of larger omnichannel strategies. ★ Represent Logical Position at industry events, webinars, and networking functions to build relationships and source new social-first leads. ★ Support social initiatives and collaborate with Meta on training, account strategy, and performance improvements. ★ Contribute to product evolution by identifying trends, gathering competitive intel, and leading pilot programs to test new service offerings. ★ Drive go-to-market efforts, including case study creation, content planning, and outbound marketing efforts focused on Paid Social growth.
Served as a strategic lead for the Paid Social product, responsible for cross-functional collaboration, operational streamlining, and positioning Paid Social as a scalable, results-driven service line within Logical Position. Focused on reducing churn, increasing adoption, and improving product maturity across teams. Key Initiatives & Contributions: ★ Audited existing Paid Social processes to help build consistency, reduce inefficiencies, and scale campaign success across SMB and Enterprise teams. ★ Piloted strategic audit templates to identify underperforming accounts and uncover Paid Social growth opportunities. ★ Collaborated with Creative and Strategy departments to develop an ad naming convention and creative tagging system to support performance analysis and template development. ★ Created a roadmap for AM training and self-service resources, including an omnichannel playbook designed to teach Account Managers how to drive strategic cross-sell conversations. ★ Partnered with internal teams to redesign onboarding flows and intake forms, aligning creative strategy with campaign goals for faster, more effective campaign launches.
Lead and Directed Comprehensive Marketing Strategies for top-tier clients including Samsung B2B Display, Carnival Cruise Line, Hitachi Digital (Digital, Digital Services & Vantara), POIZON.com, Alibaba.com, Unrated Wine, Nikon, Angostura Bitters Global, Vanilla Gift, Jackery and more. Oversee campaign design, creative asset development, ad buying, influencer collaborations, and surprise and delight initiatives. Utilize advanced analytics to drive strategic decisions, achieving a 2.5x increase in Return on Ad Spend (ROAS) within 2-3 months. ★ Directed and elevated Samsung’s B2B Display division’s organic social media engagement rate by 125% within the inaugural year. Led social strategy across the Display B2B Interagency cooperative, spearheaded employee advocacy through Dynamic Signal, and managed executive profile strategy. ★ Lead weekly team meetings to review performance, assess project progress, and provide strategic direction. ★ Managed a high-performing team overseeing 20-40 concurrent projects, ensuring alignment with overall marketing goals and timely delivery. ★ Generated over $1M in Additional Revenue by leading client acquisition efforts, successfully pitching, and contributing to the onboarding of multiple new clients. ★ Directed creative direction and Influencer Management for Angostura Global, surpassing brand awareness goals with over 7 million impressions worldwide. ★ Oversaw strategic campaign that generated Carnival Cruise Line’s viral TikTok video with over 4 million views, and successfully launched and directed CCL’s Surprise & Delight program. ★ Developed and implemented strategy for Aiper’s CES and Grammys social campaigns, resulting in over 300,000 link clicks to their website.
Directed Digital Marketing and Social Media E-Commerce Efforts, overseeing the end-to-end management of strategy, content development, and optimization of social media e-commerce campaigns. Ensured a harmonized and creative approach to marketing plans, building strategic alliances with sales, customer care, and development teams. Leveraged market data analysis to optimize user experience and enhance overall campaign performance. ★ Oversaw creation of a bespoke Facebook e-commerce Return on Ad Spend (ROAS) dashboard to manage 200+ ad campaigns spanning the US and Canada. ★ Achieved a remarkable 75% reduction in average social campaign Cost per Purchase (CPP) and more than a 77% decrease in Cost per Conversion (CPCon) within an accelerated 8-week timeframe. ★ Partnered with the development department in an innovative collaboration, involving brainstorming sessions, in-depth market research, and design considerations. Ensured setup of social media tracking across a diverse portfolio of 50+ properties.
Proactively managed creative, branding, and online advertising initiatives for a leading recruiting firm in western Massachusetts. Directed the creation of compelling graphics and videos/commercials for online advertising with special emphasis on enhancing the firm's visual presence and engagement. Took charge of all advertising endeavors across key platforms such as Facebook, Instagram, YouTube, Google, and LinkedIn, optimizing reach and impact in the digital landscape. ★ Directed an instrumental strategy that included new branding, creative marketing approaches, and targeted outreach to new audiences, which resulted in achieving 37% increase in job application submissions within first 3 months. ★ Led a complete overhaul and revitalization of brand standards, messaging, design, and tone of voice for the company to ensure a cohesive and impactful brand identity.
As the digital marketing lead for a dynamic spirit brand startup, I spearheaded key initiatives to elevate brand visibility and engagement. My hands-on approach to content creation, utilizing photography and video editing skills, ensured compelling marketing content for blogs, emails, and social media posts, maintaining consistency with the brand's identity. ★ Orchestrated an outstanding growth trajectory, elevating YouTube viewership from an initial 500 to an impressive 700,000. This achievement showcased the brand's compelling narrative and significantly expanded its online presence. ★ Formulated and executed a comprehensive digital ad buy strategy across multiple platforms, including Google Ads, Bing, and YouTube. The focus was on optimizing the brand's reach and impact in the competitive digital advertising landscape. ★ Launched a strategic digital strategy around Somrus' second annual National Chai Day. This involved positioning and promoting the brand strategically to maximize awareness and engagement within the target audience.