Technology, Information and Internet · CA
MARKETING PLAN FOR TECH STARTUPS: Built on Real Success Stories by Justyna Bak is a practical, hands-on guide designed to help tech startup founders and marketing executives build effective marketing strategies. What the book covers: • 18-element framework across Vision, Strategy, and Execution • Target positioning and UVPs that customers remember • Go-to-market strategies including product-led growth (PLG), sales-assisted, and enterprise motions • Channels, content, and demand programs that convert • Pricing and packaging strategies that reinforce value • Metrics, milestones, and quarterly business reviews Key approach: • Uses real-world examples and case studies from companies like Google, Apple, Microsoft, Cisco, and VMware • Features contributions from 30+ distinguished leaders in the tech industry • Focuses on scientific precision in positioning, emotional storytelling, and building consistency across touchpoints • Shows how to leverage AI as a marketing superpower Perfect for: • Startup founders needing clarity under pressure • Marketing executives aligning teams for growth • Career changers entering marketing • Experienced leaders adapting to the AI era