Advertising Services · Bavaria
Our four key principles are our “pillars of communication”: Integrated. International. Independent. Innovative. These 4 I's not only reflect our corporate culture, but are the basis for what we do and how we work every day at Serviceplan Group. We believe that these values generate so much creative energy and innovative dynamics that they inspire the entire industry and open up new communicative horizons. Our broad geographical reach enables us to design communication for you on a global level. One essential part of our Strategy is ÜberCreativity. ÜberCreativity describes an evolved form of innovation, which crucially involves overcoming the boundaries between approaches to marketing communication. ÜberCreativity happens when different communication disciplines combine their specific strengths to elevate an idea to an unprecedented creative level. ÜberCreativity is never an end in itself, but always serves to unite communication design at the highest creative level. We encourage independent action at all levels, from managing partner to entry-level employee. Anyone in the Serviceplan Group who takes over the "ownership" of a project on their own ideas receives all the support necessary for the success of the project. In this way, we reduce the agency group's carbon footprint and introduce innovative process management tools.