ParagonCorp

We innovate goods for the greater good

Consumer Goods · DKI Jakarta

About

ParagonCorp began with one dream, one vision, and one product, sparked by the belief that beauty should be accessible, not exclusive. In 1985, Nurhayati Subakat, a pharmacist with a sincere intention to bring goodness through business, launched Putri Shampoo. Her goal: to provide halal, high-quality innovation that empowers women and uplifts local industry. Today, that one dream has grown into 14,000, carried forward by every Paragonian across Indonesia and beyond. Because at ParagonCorp, we’re not just building a company. We’re building a shared future. Growth has never been just about business, it’s about staying true to our purpose. With a clear vision to bring goodness to as many people as possible, and a mission to create innovations that uplift people, care for the planet, and strengthen communities, we move forward with intention. Every product, every decision, and every act of care reflects our commitment to go beyond business. Because we grow, for the greater good, for life. At ParagonCorp, values aren’t just written, they’re lived. In everyday moments, big and small, our people bring care, grit, humility, and collaboration to life. We believe that a company can only grow as far as its people do. That’s why we nurture not just skills, but spirit. From teams in the factory to those driving innovation, our culture is shaped by the dedication, sincerity, and courage of those who choose to show up with purpose. Because at the heart of ParagonCorp is not just what we do, but who we are.

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