Market Research · Bavaria
We help our clients to create innovative, customer-insights-driven marketing strategies based on large-scale quantitative and qualitative market research studies. According to our mission „Customer science meets strategy“ -- we close the gap betweeen classic strategy consulting und typical market research studies. To manifest our positioning, we are active members of both "BVM e.V." (Berufsverband Deutscher Markt- und Sozialforscher) and "BDU e.V." (Bundesverband Deutscher Unternehmensberater). Reference projects: - 22-country CATI study to understand the country-specific market exploitation of an automotive client in the fleet after sales market, joint project with an international top management consultancy - Segment-specific customer and market insights studies for a telecommunication client (B2B and B2C) incl. market segmentations based on >3.000 online interviews - Regional and segment-specific marketing concept for a professional catering provider based on 900+ face-to-face interviews - Next-best product strategy for a financial services provider based on internal data warehouse data (>5mn data sets) Please contact us for further and more detailed references.