Personal Care Product Manufacturing ยท California
We build brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Always clean, vegan, cruelty free and fair trade certfied. By standing with every eye, lip, face and paw, we commit to creating a culture internally - and in the world around us - where all individuals are encouraged to express their truest selves and are empowered to succeed, and where we do the right thing for people, the planet and animals. A digitally disruptive brand from the start, we launched in 2004 selling premium-quality makeup for $1 online. Today, we have five visionary, purpose-driven brands, all of which make the best of beauty accessible to every eye, lip, face and skin concern. Our brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare.