Retail Apparel and Fashion ·
The BFF mission is based on the idea that fashion does not need constant new production to progress. In a world with an excess of clothing, the focus shifts toward extending garment life cycles and using existing resources more responsibly. Guided by principles of circular fashion, the initiative promotes reuse and recirculation as practical alternatives to linear production systems. It aims to reduce waste, slow overconsumption, and encourage more thoughtful relationships between people and their clothing.